المؤلفون: M. V. Orlova, V. V. Orlov

المصدر: Вестник университета, Vol 0, Iss 2, Pp 115-123 (2024)

مصطلحات موضوعية: b2b markets, account-based marketing (abm), account-based experience (abx), account-based engagement (abe), abm programs, marketing, interaction marketing, marketing communications, individualization of marketing communications, Sociology (General), HM401-1281, Economics as a science, HB71-74

وصف الملف: electronic resource

Relation: https://vestnik.guu.ru/jour/article/view/5076; https://doaj.org/toc/1816-4277; https://doaj.org/toc/2686-8415

URL الوصول: https://doaj.org/article/be6aaa9820424ce5b9db37b941e895eb

المؤلفون: Meireles, Marco Alexandre da Cruz

مصطلحات موضوعية: Serviço de empresa para empresa Business to Business B2B, Account-based Marketing (ABM), Marketing, Venda -- Sale

وصف الملف: application/pdf

الاتاحة: http://hdl.handle.net/10071/28319

المؤلفون: Silva, José Carlos Vaz da

المساهمون: Analide, Cesar, Fernandes, B., Universidade do Minho

مصطلحات موضوعية: Agrupamentos, Gestão do relacionamento com o cliente, Marketing baseado na conta, Recomendação, Segmentação de clientes, Valor da vida útil do cliente, Clustering, Customer relationship management, Account based marketing, Recommendation, Customer segmentation, Customer lifetime value, Engenharia e Tecnologia::Outras Engenharias e Tecnologias

وصف الملف: application/pdf

Relation: 203084390

الاتاحة: https://hdl.handle.net/1822/82125

المؤلفون: Kruse, Theresa Isabel

المساهمون: Han, Qiwei, RUN

مصطلحات موضوعية: Machine learning, Business analytics, Data analytics, Celonis, Multilabel classification, Knn, Account-based marketing, Customer engagement, Sales reference, Customer reference, Process optimization, Domínio/Área Científica::Ciências Sociais::Economia e Gestão

وصف الملف: application/pdf

الاتاحة: http://hdl.handle.net/10362/142641

المؤلفون: Ana Belén Oliver González

المصدر: Barataria, Iss 31, Pp 86-100 (2021)

مصطلحات موضوعية: comunicación en los eventos, planificación, personalización de eventos, account based marketing, registro de eventos, key performance indicator, events comunication, planning, events personalization, events registration, Social Sciences

وصف الملف: electronic resource

Relation: https://revistabarataria.es/web/index.php/rb/article/view/596; https://doaj.org/toc/1575-0825; https://doaj.org/toc/2172-3184

URL الوصول: https://doaj.org/article/4a3699b7d85a4576a8df068462de008c

المؤلفون: Mahesh Deshpande

المصدر: Journal of Scientific and Engineering Research, 10(6), 255-263, (2023-06-30)

مصطلحات موضوعية: Go-to-Market (GTM), Project Management Office (PMO), GTM strategies, Customer-centricity, SaaS business models, Agile methodologies, Data-driven decision-making, Account-Based Marketing (ABM), Cross-functional collaboration, Personalization, Partner ecosystems, Strategic enablement

Relation: https://doi.org/10.5281/zenodo.12798788; https://doi.org/10.5281/zenodo.12798789; oai:zenodo.org:12798789

الاتاحة: https://doi.org/10.5281/zenodo.12798789

المؤلفون: Andini Widia Sari, Atik Aprianingsih

المصدر: International Journal of Current Science Research and Review, 06(02), 852-856, (2023-02-01)

مصطلحات موضوعية: Account-Based Marketing, B2B, FlipMyFunnel, Indonesia, Lead Generation, Tax Application Provider

Relation: https://doi.org/10.5281/zenodo.7593059; https://doi.org/10.5281/zenodo.7593060; oai:zenodo.org:7593060

الاتاحة: https://doi.org/10.5281/zenodo.7593060

المؤلفون: Mullen, Adam, Marcos Cuevas, Javier, Theoharakis, Vasilis

مصطلحات موضوعية: Account based marketing, sales and marketing alignment, sales-marketing interface, role of marketing in enabling the sales process, sales automation

Relation: Mullen A, Marcos-Cuevas J, Theoharakis V. (2022) The anatomy of account-based marketing - a conceptualisation of strategic dimensions. In: GSSI 2022; Creating Value for Customers and Companies in a Changing World, 8-11 June 2022, Frankfurt, Germany; https://www.ama.org/events/academic/2022-global-sales-science-institute-and-ama-sales-sig-conference/; https://dspace.lib.cranfield.ac.uk/handle/1826/18289

الاتاحة: https://www.ama.org/events/academic/2022-global-sales-science-institute-and-ama-sales-sig-conference/
https://dspace.lib.cranfield.ac.uk/handle/1826/18289

المؤلفون: Lacerda, Livia Tadei de, Schaefer, Luiz Felipe Lobo

المساهمون: Fiates, Gabriela Gonçalves Silveira, Universidade Federal de Santa Catarina.

مصطلحات موضوعية: Account Based Marketing, Estratégias de Marketing, Técnicas de Vendas

وصف الملف: application/pdf

Relation: https://repositorio.ufsc.br/handle/123456789/237297

الاتاحة: https://repositorio.ufsc.br/handle/123456789/237297

المؤلفون: Бирюкова, Е. С., Соловей, О. С.

مصطلحات موضوعية: материалы конференций, цифровые технологии, Account-based marketing, искусственный интеллект

جغرافية الموضوع: Минск

وصف الملف: application/pdf

Relation: Бирюкова, Е. С. Account-based marketing: особенности и перспективы / Е. С. Бирюкова, О. С. Соловей // Актуальные вопросы экономики и информационных технологий : сборник тезисов и статей докладов 60-ой юбилейной научной конференции аспирантов, магистрантов и студентов БГУИР, Минск, 22–26 апреля 2024 г. / Белорусский государственный университет информатики и радиоэлектроники. – Минск, 2024. – С. 318–320.; https://libeldoc.bsuir.by/handle/123456789/56523

الاتاحة: https://libeldoc.bsuir.by/handle/123456789/56523

المؤلفون: Meireles, Marco Alexandre da Cruz

المساهمون: Santos, Vítor

مصطلحات موضوعية: Serviço de empresa para empresa Business to Business B2B, Account-based Marketing (ABM), Marketing, Venda -- Sale, M31, M Business administration and business economics - Marketing - Accounting - Personnel economics, Ciências Sociais::Economia e Gestão [Domínio/Área Científica]

وصف الملف: application/pdf

URL الوصول: https://explore.openaire.eu/search/publication?articleId=od______1199::0e21dd90b4a69644d0a24436f52f9b03
https://hdl.handle.net/10071/28319

المؤلفون: Akira KITAUCHI, Atsushi HAYAKAWA, 北内 啓, 早川 敦士

المصدر: Proceedings of the Annual Conference of JSAI. 2019, :4

المؤلفون: Silva, José Carlos Vaz da

المساهمون: Analide, Cesar, Fernandes, B.

مصطلحات موضوعية: Agrupamentos, Gestão do relacionamento com o cliente, Marketing baseado na conta, Recomendação, Segmentação de clientes, Valor da vida útil do cliente, Clustering, Customer relationship management, Account based marketing, Recommendation, Customer segmentation, Customer lifetime value, Engenharia e Tecnologia::Outras Engenharias e Tecnologias

وصف الملف: application/pdf

Relation: https://hdl.handle.net/1822/82125; 203084390

الاتاحة: https://hdl.handle.net/1822/82125

المؤلفون: Oliver González, Ana Belén

المصدر: Barataria: revista castellano-manchega de ciencias sociales, ISSN 1575-0825, Nº. 31, 2021

مصطلحات موضوعية: Comunicación en los eventos, planificación, personalización de eventos, Account Based Marketing, registro de eventos, Key Performance Indicator, Events comunication, planning, events personalization, events registration, Key Perfo rmance Indicator

وصف الملف: application/pdf

Relation: https://dialnet.unirioja.es/servlet/oaiart?codigo=8367098; (Revista) ISSN 1575-0825

الاتاحة: https://dialnet.unirioja.es/servlet/oaiart?codigo=8367098

المؤلفون: Caballero Martínez, Alejandro

المساهمون: Serrano Cobos, Jorge Ignacio, Calduch Losa, Maria de los Angeles, Universitat Politècnica de València. Departamento de Comunicación Audiovisual, Documentación e Historia del Arte - Departament de Comunicació Audiovisual, Documentació i Història de l'Art, Universitat Politècnica de València. Escola Tècnica Superior d'Enginyeria Informàtica

مصطلحات موضوعية: Marketing B2B, Inbound Marketing, Social Selling, Account Based Marketing, Modelos de decisión, Transformación digital, Decision model, Digital transformation, BIBLIOTECONOMIA Y DOCUMENTACION, ESTADISTICA E INVESTIGACION OPERATIVA, Máster Universitario en Gestión de la Información-Màster universitari en Gestió de la Informació

Relation: http://hdl.handle.net/10251/174814

الاتاحة: http://hdl.handle.net/10251/174814

المؤلفون: Kruse, Theresa Isabel

المساهمون: Han, Qiwei

مصطلحات موضوعية: Machine learning, Business analytics, Data analytics, Celonis, Multilabel classification, Knn, Account-based marketing, Customer engagement, Sales reference, Customer reference, Process optimization, Domínio/Área Científica::Ciências Sociais::Economia e Gestão

Relation: http://hdl.handle.net/10362/142641; 203022203

الاتاحة: http://hdl.handle.net/10362/142641

المؤلفون: Kronberg, Jenny

المساهمون: Åbo Akademi, Fakulteten för samhällsvetenskaper och ekonomi, Internationell marknadsföring

مصطلحات موضوعية: Account-Based Marketing, ABM, Strategisk marknadsföring, Skräddarsydd marknadsföring, marknadsföring, företagsekonomi (ekonomi), avkastning, kunder, försäljning, tillväxt, markkinointi, liiketalous, tuotto, asiakkaat, myynti, kasvu, 512 Företagsekonomi

وصف الملف: true

Relation: https://www.doria.fi/handle/10024/188176; URN:NBN:fi-fe20231115146912

الاتاحة: https://www.doria.fi/handle/10024/188176

المؤلفون: PURCAREA, Theodor

المصدر: Holistic Marketing Management Journal Volume 5 Issue 3. 5:13-19

مصطلحات موضوعية: jel:M31, jel:M15, jel:D83, Midyear sales, Switching economy, Nonstop customer, Transformational inbound marketing, Account-based marketing, Reciprocity of value equation

URL الوصول: https://explore.openaire.eu/search/publication?articleId=od_______645::5c6806030fb1ea0858dc83f2c7501d87
http://holisticmarketingmanagement.ro/RePEc/hmm/v5i3/3.pdf

المؤلفون: Smedberg, William

مصطلحات موضوعية: Teknik, Technology, Digital content marketing, Marketing measurement, Case study, ABM, Account Based Marketing, MROI, Marknadsföringsmätningar

وصف الملف: application/pdf

URL الوصول: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::220b2052793d04c58fe65bbf11b92bc6
http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-47442

المؤلفون: Mcdonald, Malcolm

المصدر: Market Leader. Mar2017, Issue Q2, p54-54. 1/2p.

مصطلحات موضوعية: *ACCOUNTING, NONFICTION

Reviews & Products: PRACTITIONER'S Guide to Account-Based Marketing, A (Book)

People: BURGESS, Bev, MUNN, Dave