المؤلفون: van den Eynde, Vincent, Abdelmoemin, Wegdan R., Abraham, Magid M., Amsterdam, Jay D., Anderson, Ian M., Andrade, Chittaranjan, Baker, Glen B., Beekman, Aartjan T. F., Berk, Michael, Birkenhäger, Tom K., Blackwell, Barry B., Blier, Pierre, Blom, Marc B. J., Bodkin, J. Alexander, Cattaneo, Carlo Ignazio, Dantz, Bezalel, Davidson, Jonathan, Dunlop, Boadie W., Estévez, Ryan F., Feinberg, S. Shalom, Finberg, John P. M., Fochtmann, Laura J., Gotlib, David, Holt, Andrew, Insel, Thomas R., Larsen, Jens Knud, Mago, Rajnish, Menkes, David B., Meyer, Jonathan M., Nutt, David J., Parker, Gordon, Rego, Mark D., Richelson, Elliott, Ruhé, Henricus G., Sáiz-Ruiz, Jerónimo, Stahl, Stephen M., Steele, Thomas, Thase, Michael E., Ulrich, Sven, van Balkom, Anton J. L. M., Vieta, Eduard, Whyte, Ian, Young, Allan H., Gillman, Peter Kenneth

المصدر: van den Eynde , V , Abdelmoemin , W R , Abraham , M M , Amsterdam , J D , Anderson , I M , Andrade , C , Baker , G B , Beekman , A T F , Berk , M , Birkenhäger , T K , Blackwell , B B , Blier , P , Blom , M B J , Bodkin , J A , Cattaneo , C I , Dantz , B , Davidson , J , Dunlop , B W , Estévez , R F , Feinberg , S S , Finberg ....

الاتاحة: https://research.vumc.nl/en/publications/64142085-b8c5-45dc-b2aa-3232ceeb62c8
https://doi.org/10.1017/S1092852922000906
http://www.scopus.com/inward/record.url?scp=85134502979&partnerID=8YFLogxK

المؤلفون: Van den Eynde, Vincent, Abdelmoemin, Wegdan R., Abraham, Magid M., Amsterdam, Jay D., Anderson, Ian M., Andrade, Chittaranjan, Baker, Glen B., Beekman, Aartjan T.F., Berk, Michael, Birkenhäger, Tom K., Blackwell, Barry B., Blier, Pierre, Blom, Marc B.J., Bodkin, Alexander J., Cattaneo, Carlo I., Dantz, Bezalel, Davidson, Jonathan, Dunlop, Boadie W., Estévez, Ryan F., Feinberg, Shalom S., Finberg, John P.M., Fochtmann, Laura J., Gotlib, David, Holt, Andrew, Insel, Thomas R., Larsen, Jens K., Mago, Rajnish, Menkes, David B., Meyer, Jonathan M., Nutt, David J., Parker, Gordon, Rego, Mark D., Richelson, Elliott, Ruhé, Henricus G., Sáiz-Ruiz, Jerónimo, Stahl, Stephen M., Steele, Thomas, Thase, Michael E., Ulrich, Sven, van Balkom, Anton J.L.M., Vieta, Eduard, Whyte, Ian, Young, Allan H., Gillman, Peter K.

المصدر: CNS Spectrums ; volume 28, issue 4, page 427-440 ; ISSN 1092-8529 2165-6509

الاتاحة: http://dx.doi.org/10.1017/s1092852922000906
https://www.cambridge.org/core/services/aop-cambridge-core/content/view/S1092852922000906

المؤلفون: Abraham, Magid M., Lodish, Leonard M.

المصدر: Marketing Science, 1987 Apr 01. 6(2), 101-123.

URL الوصول: https://www.jstor.org/stable/183682

المؤلفون: Lodish, Leonard M., Abraham, Magid M., Livelsberger, Jeanne, Lubetkin, Beth, Richardson, Bruce, Stevens, Mary Ellen

المصدر: Marketing Science, 1995 Jan 01. 14(3), G133-G140.

URL الوصول: https://www.jstor.org/stable/184155

المؤلفون: Abraham, Magid M., Lodish, Leonard M.

المصدر: Marketing Science, 1993 Jul 01. 12(3), 248-269.

URL الوصول: https://www.jstor.org/stable/184023

المؤلفون: Abraham, Magid M.¹, Lodish, Leonard M.²

المصدر: Harvard Business Review. May/Jun90, Vol. 68 Issue 3, p50-60. 6p.

مصطلحات موضوعية: *ADVERTISING campaigns, *SALES promotion, *MARKETING research, *ADVERTISING, *CONSUMER behavior, *SALES management, *MARKETING management, *CONSUMER research, *SALES personnel, *ORGANIZATIONAL effectiveness

المؤلفون: PRAHALAD, C. K., HAMEL, GARY, DRUCKER, PETER F., KOTTER, JOHN P., HOPPER, MAX D., McCORMICK, JANICE, STONE, NAN, JENSEN, MICHAEL C., MURPHY, KEVIN J., NEVENS, T. MICHAEL, SUMME, GREGORY L., UTTAL, BRO, CUTTS, ROBERT L., FINKLEMAN, DAN, GOLAND, TONY, SAHLMAN, WILLIAM A., WARSH, DAVID, ABRAHAM, MAGID M., LODISH, LEONARD M., GELLERMAN, SAUL W.

المصدر: Harvard Business Review; May/Jun90, Vol. 68 Issue 3, p177-184, 8p

مصطلحات موضوعية: CORE competencies, MANUFACTURING processes, LEADERSHIP, CUSTOMER services

المؤلفون: Lodish, Leonard M.¹, Abraham, Magid M.¹, Livelsberger, Jeanne¹, Lubetkin, Beth¹, Richardson, Bruce¹, Stevens, Mary Ellen¹

المصدر: Marketing Science. 1995 Part 2 of 2, Vol. 14 Issue 3, pG133. 8p.

مصطلحات موضوعية: *TELEVISION advertising, *CONSUMER goods, *TELEVISION broadcasting, *ADVERTISING, *SALES, *BROADCAST advertising, *TESTING, *CONSUMER behavior

المؤلفون: Abraham Magid M and Lodish Leonard M

مصطلحات الفهرس: Advertising effectiveness, Advertising planning, Consumer behaviour, Marketing communications (general), Marketing, marketing planning, Promotions, Longitudinal, cohort, panel and tracking studies

URL: http://cdm21050.contentdm.oclc.org/cdm/ref/collection/PapersOffprnt/id/9202
http://cdm21050.contentdm.oclc.org/utils/getthumbnail/collection/PapersOffprnt/id/9202
http://worldcat.org/oclc/1405836975/viewonline
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