المؤلفون: 김세희

المساهمون: 이은영, 의류학과

مصطلحات موضوعية: 의복 쇼핑 성향, Clothing shopping orientation, 쇼핑 성향, Shopping orientation, 의복 쇼핑 성향 측정 도구, Clothing shopping orientation scale, 측정 도구 개발, Scale development, 라이프 스타일, Lifestyle

وصف الملف: xi, 244 p.

Relation: http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000059406; http://hdl.handle.net/10371/26699

الاتاحة: http://hdl.handle.net/10371/26699
http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000059406

المؤلفون: 이혜영

المساهمون: 이은영, 의류학과

مصطلحات موضوعية: 마케팅커뮤니케이션, marketing communication, 구매의사 결정과정, purchase decision making process, 브랜드 인지도, brand recognition, 의복 쇼핑성향, clothing shopping orientation, 마케팅커뮤니케이션 효과, marketing communication effect, 접촉효과, sales effect, 행동효과, behavior effect, 구매의도, exposure effect

وصف الملف: ix, 131 p.

Relation: http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000043538; https://hdl.handle.net/10371/22805

الاتاحة: https://hdl.handle.net/10371/22805
http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000043538

المؤلفون: 윤초롱

المساهمون: 이은영, 의류학과

مصطلحات موضوعية: 가격할인, discount, 구매의도, purchase intention, 상표태도, brand attitude, 할인유형, trendiness, 유행성, price, 가격, price perception, 의복가격지각, shopping orientation, 의복쇼핑성향

وصف الملف: xi, 97 p.

Relation: http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000049192; http://hdl.handle.net/10371/23908

الاتاحة: http://hdl.handle.net/10371/23908
http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000049192

المؤلفون: 박지은

المساهمون: 이은영, 의류학과

مصطلحات موضوعية: 한국소비자, Korean consumer, 중국소비자, Chinese consumer, 의복쇼핑성향, Clothing shopping orientation, 의복구매행동, Clothing purchase behavior, 소비자 유형화, Consumer segmentation

وصف الملف: viii, 107 p.

Relation: http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000049190; http://hdl.handle.net/10371/23913

الاتاحة: http://hdl.handle.net/10371/23913
http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000049190

المؤلفون: 김민경

المساهمون: 이은영, 의류학과 패션마케팅전공

مصطلحات موضوعية: 점포 이미지 개념, Concept of Store Image, 점포 이미지 차원, Dimensions of Store Image, 점포 이미지 차원 평가, Evaluating Dimensions of Store Image, 의복 쇼핑 성향, Clothing Shopping Orientation, 의복 종류, Kinds of Clothes

وصف الملف: ix, 102 p.

Relation: http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000050873; http://hdl.handle.net/10371/22718

الاتاحة: http://hdl.handle.net/10371/22718
http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000050873

المؤلفون: 장재임

المساهمون: 이은영, 의류학과

مصطلحات موضوعية: 구매의사결정과정, 온라인 채널, 오프라인 채널, 혁신성, 친숙성, 인터넷 사용 행동, 의복쇼핑성향, 구매속성중요도 Purchase decision making process, On-line channel, Off-line channel, Innovativeness, Familiarity, Internet use behavior, Clothing shopping orientation, Purchasing attribute importance

وصف الملف: viii, 117 p.

Relation: http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000055568; http://hdl.handle.net/10371/22477

الاتاحة: http://hdl.handle.net/10371/22477
http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000055568

المؤلفون: 박지영

المساهمون: 이유리, 의류학과

مصطلحات موضوعية: 의류 상품, Clothing Product, 구전 커뮤니케이션, Word-of-Mouth Communication, 대면 구전, Face-to-Face Word-of-Mouth, 온라인 구전, On-line Word-of-Mouth, 구전 채널, Word-of-Mouth Effect, 구전 내용, Reliability, 구전 효과, Clothing Shopping Orientation, 신뢰성, 의복 쇼핑 성향

وصف الملف: ⅷ, 141 p.

Relation: http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000056285; http://hdl.handle.net/10371/22469

الاتاحة: http://hdl.handle.net/10371/22469
http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000056285