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1Dissertation/ Thesis
المؤلفون: 蔡姍樺
المساهمون: 邱志聖
Time: 36
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Relation: 一、中文書目; 張秀惠，產品屬性、個人特徵與來源國形象之研究---以家電產品為例，台灣大學商學研究所碩士論文，民國七十八年。; 闕河士，消費者抱怨行為及其影響因素，政治大學企業管理研究所碩士論文，民國七十八年。; 楊國樞、文崇一、吳聰賢、李亦園，社會及行為科學研究方法，東華書局，民國七十九年。; 黃鈺文，不同品牌來源國與製造地形象對消費者產品態度的影響，政治大學國際貿易研究所碩士論文，民國八十年。; 林靜儀，品牌國、生產地與廣告對大學生產品態度的影響，政治大學國際貿易研究所碩士論文，民國八十二年。; 陳昭同，消費者購後不滿意反應類型之研究，東海大學食品科學研究所碩士論文，民國八十二年。; 高啟震，品牌聯盟的品質訊號傳遞效果之研究，大同工學院事業經營研究所碩士論文，民國八十五年。; 陳振燧，品牌權益來源組合類型與品牌延伸策略關係之研究，行政院國科會專題計畫研究成果報告，民國八十六年。; 呂芳洲，品牌聯盟對品牌權益影響之研究，雲林科技大學企業管理技術研究所碩士論文，民國八十七年。; 陳欣怡，品牌個性契合度對品牌聯盟成效之影響，雲林科技大學企業管理研究所碩士論文，民國八十九年。; 葉相億，購併組合及品牌名稱對消費者態度之影響，政治大學國際貿易研究所碩士論文，民國九十年。; 邱志聖、巫立宇、陳仲熙，產品知識及來源國形象對顧客滿意度之影響---Elaboration Likelihood Model之理論應用，管理學報，第十八卷第二期，民國九十年六月。; 顧萱萱，功能互補性品牌聯盟中鑲嵌品牌之外溢效果，台大管理叢論，第十二卷第一期，民國九十年十二月。; 二、英文書目; Anderson, Ralph E. (1973), “Consumer Dissatisfaction: The Effect of Disconfirmed Expectancy on Perceived Product Performance”, Journal of Marketing Research, 10(February), pp38-44.; Assael, Henry. 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(1965), “An Experimental Study of Consumer Efforts, Expectation and Satisfaction”, Journal of Marketing Research, 2(August), pp244-249.; Churchill, Gilbert A., Jr. and Carol Surprenant (1982), “An Investigation into the Determinants of Consumer Satisfaction”, Journal of Marketing Research, 19(November), pp491-504.; Cronin, J. Joesph Jr. and Steven A. Taylor (1992), “Measuring Service Quality: A Reexamination and Extension”, Journal of Marketing, 56(July), pp55-68.; Day, Ralph L. and E. Laird Landon, Jr. (1977), “Towards a Theory of Consumer Complaining Behavior”, in Consumer and Industrial Buying Behavior, Arch Woodside, Jagdish Sheth, and Peter Bennett, eds. Amsterdam: North-Holland Publishing Company.; Dobni, Dawn and George M. Zinkhan (1990), “In Search of Brand Image: A Foundation Analysis”, Advances in Consumer Research, 17, pp110-119.; Etzel, Michael J. and Brace J. Walker (1974), “Advertising Strategy for Foreign Products”, Journal of Advertising Research, 14(3), June, pp41-44.; and --- , and W.J.Stanton (1997), “Marketing”,11th ed. N.Y.：McGraw-Hill, pp.125-126.; Festinger, Leon. (1957), “A Theory of Cognitive Dissonance”, New York: Harper& Row.; Fishbein, Martin and Isek Ajzen (1975), “Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research”, MA: Addison-Wesley.; Fornell, Claes (1992), “A National Customer Satisfaction Barometer: The Swedish Experience”, Journal of Marketing, January, pp403-412.; Han, C.M. and Vern Terpstra (1988),”Country-of-Origin Effects for Uninational and Bi-national Products”, Journal of International Business Studies, 19(2), pp235-256.; Harlam, B. A., Krishna, D. R.Lehmann, and C. Mela (1995), “Impact of Bundle Type, Price Framing and Familiarity on Purchase Intention for the Bundle”, Journal of Business Research, 33(May), pp57-66.; Hawkins, Best and Coney (1997),”Consumer Behavior：Building Marketing Strategy”, 7th ed., pp.402; Israel, D. N., D. J. Eugene and I. L. Shlomo (1997), “Towards a Theory of Country Image Effect on Product Evaluation”, Management International Review, 37.; Jacoby, J., Jerry C. Olson, and Rafael A. Haddoct (1971), “Price, Brand Name, and Product Composition Characteristics as Determinants of Perceived Quality”, Journal of Applied Psychology, 56(6), pp570-579.; Johannson, J. K. and Hans B.Thorelli (1985), “International Product Positioning”, Journal of International Business Studies, Fall, pp57-75.; Keller, L. K. and D. A.Aaker (1992), “The Effect of Sequential Introduction of Brand Extension”, Journal of Marketing Research, February, pp35-50.; (1993), “Conceptualizing, Measuring and Managing Customer-Based Brand Equity”, Journal of Marketing, 57, pp1-22.; (1998), “Strategic Brand Management-Building, Measuring, and Managing Brand Equity”, New Jersey.; Khanna, Sri Ram (1986), “Asian Companies and the Country Sterotype Paradox: An Empirical Study”, Columbia Journal of World Business, Summer, pp29-38.; Kotler, Philip (1991), “Marketing Management, Analysis, Planning, Implementation and Control ”, 7th ed., Prentice-Hall International Editions.; (2000), “Marketing Management”, New York: Free Press; Loken, B. and D. R.John (1993), “Diluting Brand Beliefs: When do Brand Extension have a Negative Impact?”, Journal of Marketing, 57(July), pp71-84.; Nagashima, Akira (1970), “ A Comparison of Japanese and U.S. Attitudes Toward Foreign Products”, Journal of Marketing, 34(January), pp68-74.; Oliver, Richard L. (1980), “A Cognitive Model of the Antecedents and Consequences of Satisfaction Decision “, Journal of Marketing Research, 17(November), pp460-469.; (1981), “Measurement and Evaluation of Satisfaction Process in Retail Settings”, Journal of Retailing, 57(Fall), pp25-47; and Wayne S. DeSarbo (1988), “Response Determinants in Satisfaction Judgment”, Journal of Consumer Research, 14(March), pp495-507.; Olshavsky, Richard N. and John A. Miller (1972), “Consumer Expectations, Product Performance, and Perceived Product Quality”, Journal of Marketing Research, 9(February), pp19-21.; Olson, Jerry C. and Philip Dover (1976), ”Effect of Expectation Creation and Disconfirmation on Belief Elements of Cognitive Structure”, Advances in Consumer Research, 3, pp168-175.; and --- (1979), ”Disconfirmation of Consumer Expectations Through Product Trial”, Journal of Applied Psychology, 64(April), pp179-189.; Park, C.W., S.Y. Jun, and A.D.Shocker (1996), “Composite Branding Alliance: An Investigation of Extension and Feedback Effect”, Journal of Business Research, 33(November), pp453-466.; Rao, A.R. and R.W. Ruekert (1994),”Brand Alliances as Signals of Product Quality”, Sloan Management Review, Fall, pp87-97.; Rao, Lu Qu, and R.W. Ruekert (1999),”Signaling Unobservable Product Quality Through a Brand Ally”, Journal of Marketing Research, 36, pp258-268.; Richardson, Paul S., Alan S. Dick, and Arun K. Jain (1994), “Extrinsic and Intrinsic Cue Effects on Perceptions of Store Brand Quality”, Journal of Marketing, 58, pp28-36.; Romeo, Jean B. (1991), “The Effect of Negative Information on the Evaluation of Brand Extensions and the Family Brand”, Advances in Consumer Research, 18, pp399-406.; Rosenberg, M.J. and C.I. Hanland, (1960),”Cognitive, Affective, and Behavior Components of Attitude”, in Attitude Organization and Change: An Analysis of Consistency among Attitude Component. Eds. M.J. Rosenberg et al. New Haven, Ct: Yale University Press.; Roth, Martin S. and Jean B. Romeo (1992), “Matching Product Category and Country Image Perceptions: A Framework for Management Country-of –Origin Effects”, Journal of International Business Studies, third quarter.; Schooler, Robert D. (1965), “Product Bias in the Central American Common Market”, Journal of Marketing Research, 2, pp394-397.; Shocker, Allen D., Rajendra K. Srivastava, and Robert W. Ruekert (1994), ”Challenges and Opportunities Facing Brand Management: An Introduction to Special Issue”, Journal of Marketing Research, 31, pp149-158.; Simonin, B.L. and J.A. Ruth (1995),”Bundling as a Strategy for New Product Introduction: Effect on Consumer’s Reservation Prices for the Bundle, the New Product and Its Tie-in”, Journal of Business Research, 33, pp219-230.; and --- (1998),”Is a Company Known by the Company It Keeps? Assessing the Spillover Effects of brand Alliances on Consumer Brand Attitudes”, Journal of Marketing Research, 35, pp30-42.; Singh, Jagdip (1988),”Consumer Complaint Intentions and Behavior：Definitional and Taxonomical Issues”, Journal of Marketing, 52(January), pp.90-107.; and Robert E.Wilkes (1996), “When Consumers Complain: A Path Analysis of The Key Antecedents of Consumer Complaint Response Estimates”; Academy of Marketing Science Journal, 24, pp350-365.; Spreng, Richard A. and Richard W. Olshavsky (1993), “A Desires Congruency Model of Consumer Satisfaction”, Journal of Academy of Marketing Science, 21(Summer), pp167-177.; Strahilevitz, M and John G. Myers (1998), “Donations to Charity as Purchase Incentives: How Well They Work May Depend on What You Are Trying to Sell”, Journal of Consumer Research, 24(March), pp434-446.; Tse, David K. and Peter C. 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2Dissertation/ Thesis