-
1
المؤلفون: 劉至欣, Chih-Hsin Liu
المساهمون: 王俊程, Jyun-Cheng Wang
Time: 44
وصف الملف: 155 bytes; text/html
Relation: 一、 中文部分 王保進，視窗版SPSS 與行為科學研究，台北：心理出版社。1999。 「經濟學—理論與實際」第二冊。第二版，張清溪、許嘉棟、劉鶯釧、吳聰敏合著。2000。 唐麗英，SPSS統計分析。台北市：儒林圖書公司。2005。 唐芷菁，「線上社群網絡與產品市場資訊相關性研究—以手機產品為例」， 國立中正大學資訊管理研究所碩士論文。2005。 熊瑞梅：《社會網絡的資料蒐集、測量及分析》。收於章英華、傅仰止、瞿海源編的《社會調查與分析：社會科學研究方法檢討與前瞻之一》。中央研究院民族學研究所。1995，頁313-356。 二、 英文部分 ? Arndt, J., “Role of Product-Related Conversations in the Diffusion a New Product,” Journal of Marketing Research (4) 1967, pp 291-295. ? Bansal, Harvir S. and Peter A. Voyer, “Word-of-Mouth Processes within a Services Purchase Decision Context,” Journal of Service Research (3:2), November 2000, pp 166-177. ? Bavelas, A., “A mathematical model for group structures,” Human Organization 1948, pp 16-30. ? Bayus, Barry L., “Word of Mouth: The Indirect Effects of Marketing Efforts,” Journal of Advertising Research (25:3) June-July 1985, pp 31-39. ? Bayus, Barry with V. Shankar, “Network Effects and Competition: An Analysis of the Home Video Game Industry,” Strategic Management Journal (24) March 2003 pp 375-384. ? Belsley, D.A., Kuh, E. & Welsch, R.E. Regression Diagnostics. Wiley, New York, NY, US. 1980. ? Betsy D. Gelb and Suresh Sundaram, “Adapting to word of mouse,” Business Horizons(45:4) 2002, pp 21-25 ? Biyalogorsky, Eyal, Eitan Gerstner and Barak Libai, “Customer Referral Management: Optimal Reward Programs,” Marketing Science (20:1) 2001, pp 82-95. ? Bone, Paula Fitzgerald, “Word-of-Mouth Effects on Short-Term and Long-Term Product Judgments,” Journal of Business Research (32) 1995, pp 213-223. ? Borgatti, S.P., Everett, M.G. , & Freeman, L.C., “Ucinet for Windows: Software for Social Network Analysis,” Harvard: Analytic Technologies 2002. ? Bower, Amanda B. and Landreth, Stacy, “Is beauty best? Highs versus normally attractive models in advertising”, Journal of Advertising: Provo: Spring 2001, pp 1-12. ? Brass, D. J., & Burkhardt, M. E., “Centrality and Power in Organization. In Noria, N., & Eccles, R. G. (Eds.) Networks and Organizations: Structure, Form, and Action,” Boston, Massachusetts: Harvard Business School Press 1992 pp 191-215. ? Bristor, Julia M., “Enhanced Explanations of Word of Mouth Communications: The Power of Relationships,” Research in Consumer Behavior (4) 1990, pp 51-83. ? Brown, Jacqueline Johnson and Peter H. Reingen, “Social Ties and Word-of-Mouth Referral Behavior,” Journal of Consumer Research (14:3) December 1987, pp 350-362. ? Brynjolfsson, E. and C. F. Kemerer, “Network Externalities in Microcomputer Software: An Econometric Analysis of the Spreadsheet Market,” Management Science, Dec., 1996 ( http://ccs.mit.edu/erik.html). ? Buttle, Francis A., “Word of Mouth: Understanding and Managing Referral Marketing,” Journal of Strategic Marketing (6) 1998, pp 241-254. ? Cantril, H. and G. W. Allport, “The Psychology of Radio,” (New York: Harper) 1935. ? Chen, Yuxin and Mengze Shi, “The Design and Implications of Customer Recommendation Programs,” Working Paper 2001, pp 1-33. ? Chevalier, Judith and Dina Mayzlin. “The Effect of Word-of-Mouth on Sales: Online Book Reviews,” (working paper) 2004. ? Crane, F. G., and J. E. Lynch, “Consumer selection of physician and dentist: an examination of choice criteria and cue usage,” Journal of Health Care Marketing (8) 1988, pp 16-19. ? D. Gruhl, R. Guha, David LibenNowell, A. Tomkins, “Information Diffusion Through Blogspace,” ACM 2004. ? Degenne, A. & Forse, M., “Introducing social networks.” 1999 (London: Sage Publications). ? Derbaix, Christian and Joelle Vanhamme, “Inducing Word-of-Mouth by Eliciting Surprise- A Pilot Investigation,” Journal of Economic Psychology (24:1) February 2003, pp 99-116. ? Dickinson, J., “Viral marketing spreading on the net,” Viral Marketing (on-line) July 3 2000, Available at (http://www.edove.com.tw/writing_016.html). ? E Wenger, R McDermott, W Snyder, “Cultivating Communities of Practice,” (http://print.google.com) 2002. ? Efimova L. & de Moor, A. Beyond personal webpublishing: An exploratory study of conversational blogging practices. In Proceedings of the 38th Hawaii International Conference on System Sciences (HICSS'05). Los Alamitos: IEEE Press 2005. ? Efimova L, Hendrick S. In search for a virtual settlement: An exploration of weblog community boundaries. an updated version of paper submitted to Communities&Technologies, 2005 ? Ennew, Christine T., Ashish K. Banerjee and Derek Li, “Managing Word of Mouth Communication: Empirical Evidence from India,” International Journal of Bank Marketing (18:2) 2000, pp 75-83. ? FLOSS Final Report-Part3: Free/Libre Open Source Software: Survey and study Basics of open source software markets and business models, Berlecon Research GmbH. ? Freeman L., “Centrality in social networks:Conceptual clarification,” Social Networks (1) 1979, pp 215-239. ? Gelb, Betsy and Madeline Johnson, “Word-of-Mouth Communication: Causes and Consequences,” Journal of Health Care Marketing(15:3) Fall 1995, pp 54-58. ? Gilly, Mary C., John L. Graham, Mary Finley Wolfinbarger and Laura J. Yale, “A Dyadic Study of Interpersonal Information Search,” Journal of the Academy of Marketing Science (26:2) Spring 1998, pp 83-100. ? Godes, D. B. and D. Mayzlin. “Using online consversation to study word of mouth communication,” Marketing Science 2004. ? Goldsmith, Ronald E., Laffery, Barbara A., Newell, Stephen J., “The Impact of Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements and Brands,” Journal of Advertising (29:3) 2000, pp 43-54. ? Granovetter M., “The strength of weak ties,” The American Journal of Sociology (78:6) 1973, pp 1360-1380. ? Granovetter, M. S., “The strength of weak ties: A network theory revisited. In P. V. Marsden & N. Lin (Eds.),” Social structure and network analysis 1982, pp 105-130, (Beverly Hills, CA: Sage). ? Gremler, Dwayne D. and Stephen W. Brown, “The Loyalty Ripple Effect,” International Journal of Service Industry Management (10:3) 1999, pp 271-291. ? Grindley K., “Managing I.T. at Board Level. 2nd Edn,” FT Pitman Publishing 1995 ? Hanneman, Robert A. “Introduction to Social Network Methods,” University of California, Riverside. Available at (http://www.faculty.ucr.edu/~hanneman/) 1998. ? Hanneman, R. A., “Introduction to Social Network Methods,” Department of Sociology, University of California, Riverside 2001. ? Hanson, W. A., “Principles of Internet Marketing,” Ohio: South-Western College Publishing 2000. ? Herr, P. M., Kardes, F.R., and Kim, J., “Effect of Word-of-Mouth and Product- Attributes Information on Persuasion: An Accessibility-Diagnosticity Perspective,” Journal of Consumer Research (17:3) 1991, pp 454-462. ? Herring, S. C., Scheidt, L. A., Bonus, S., & Wright, E. Bridging the gap: A genre analysis of weblogs. In Proceedings of the 37th Hawaii International Conference on System Sciences, Los Alamitos: IEEE Press. 2004 ? Hill, R. C., W. E. Griffiths, and G. G. Judge, Undergraduate Econometrics, 2nd Edition, New York: John Wiley & Sons, Inc. 2000 ? Hodkinson, P., “Research as a form of work: expertise, community and methodological objectivity,” British Educational Research Journal 2004 ? Howard Bodenhorn and Christopher S. Ruebeck, “The Economics of Identity and the Endogeneity of Race” (revised February 2003). ? Hsiao, C., “Analysis of Panel Data,” Cambridge: Cambridge University Press 1986. ? Ibarra, H., “Network centrality, power, and innovation involvement: Determinants of technical and administrative roles,” Academy of Management Journal (36:3) 1993, pp 471-501. ? J Frenzen, K Nakamoto, “Structure, Cooperation, and the Flow of Market Information,” Journal of Consumer Research (20:3) 1993, pp 360-375. ? JM McLeod, SH Chaffee, “Interpersonal approaches to communication research,” American Behavioral Scientist 1973. ? JN Sheth, “Word of mouth in low risk innovations,” Journal of Advertising Research 1971. ? Johnson, Kurt and Mark Leger, “Loyalty Marketing: Keeping in Contact with the Right Customers,” Direct Marketing (62) 1999, pp 36-42. ? Jurij Leskovec, Lada A. Adamic, Bernardo A. Huberman, “The Dynamics of Viral Marketing” Carnegie Mellon University, Pittsburgh, PA 15213 (HP Labs, Palo Alto, CA 94304) 2005. ? Katz, M. and Shapiro, C., “Network Externalities, Competition, and Compatibility,” American Economic Review (75:3) 1985, pp 424-440. ? Katz, M. and Shapiro, C., “System Competition and Network Effect,” Journal of Economic Perspectives (8:2) 1994, pp 93-115. ? Kelly and Erin, “This Is One Virus You Want to Spread,” Fortune, November 27, 2000, pp 297-300. ? Kotler, P., “Marketing Management: Analysis, Planning, Implementation and Control,” (10th ed.) 1999, Prentice Hall. ? Mayzlin, D. “Promotional Chat on the Internet,” (working paper, Yale School of management, New Haven, CT.) 2004. ? Meredith, R., “You've Got Ad-Mail,” Forbes, NY 2000. ? Merelo-Guervos, Prieto, Rateb, and Tricas. Mapping weblog communities. Retrieved from(http://arxiv.org/PS_cache/cs/pdf/0312/0312047.pdf) 2004 ? MJ Caballero, JR Lumpkin, CS Madden, “Using physical attractiveness as an advertising tool: An empirical test of the attraction phenomenon,” Journal of Advertising Research 1989. ? Money, Gilly & Graham, “Explorations of National Culture and Word-of-Mouth Referral Behavior in the Purchase of Industrial Services in the United States and Japan,” Journal of Marketing (62) 1998, pp 76-87. ? Murray, Keith B, “A Test of Services Marketing Theory: Consumer Information Acquisition Activities,” Journal of Marketing (55:1) January 1991, pp 10-25. ? Ohanian, Roobina, “Construction and Validation of a Scale to Measure Celebrity”, Journal of Advertising (19:3) 1990, pp 39-53. ? Ohanian, Roobina (1991), “The Impact of Celebrity Spokespersons’ Perceived Image on Consumers’ Intention to Purchase”, Journal of Advertising Research (31:1) Feb. /Mar. 1991, pp 46-54. ? Oren, S. S. and Smith, S. A., “Critical Mass and Tariff Structure in Electronic Communications Markets,” Bell Journal of Economics (12:2) 1981, pp 467-487. ? Price, Linda L. and Lawrence F. Feick, “The Role of Interpersonal Sources in External Search: An Informational Perspective,” Advances in Consumer Research (10) 1984, pp 250-255. ? Richins, M., “Negative word-of-mouth by dissatisfied consumers: a pilot study,” Journal of Marketing (47), Winter 1983, pp 68-78. ? Richins, M., “A multivariate analysis of responses to dissatisfaction.” Journal of the Academy of Marketing Science, (15:3) 1987, pp24-31. ? Ridings, Catherine, Gefen, David, Arinze, B., “Some antecedents and effects of trust in virtual communities,” The Journal of Strategic Information Systems (11:3-4) 2002, pp 271-295. ? Robertson, T. S., “Innovative Behavior and Communications,” (New York: Holt) 1971, Rinehart and Winston. ? Rohlfs, Jeorey “A theory of interdependent demand for a communications service,” Bell Journal of Economics (5:1) 1974, pp 16-37. ? S Pincus, LK Waters, “Informational Social Influence and Product Quality Judgements,” Journal of Applied Psychology 1977. ? Scott, J., “Social Network Analysis” (London SAGE) 2000. ? Scott, J. Social Networks Critical Concepts In Sociology. Routledge Publication Inc. 2002. ? Shapiro, C. and Varian, H., “Information Rules: A Strategic Guide to the Network Economy,” Harvard Business School Press, Boston, MA. 1998. ? Stavins, Robert N., “The Costs of Carbon Sequestration: A Revealed-Preference Approach,” American Economic Review (89) 1999, pp 994-1009. ? Stepanek, S. “Influence of online word-of-mouth on domestic box office performance prior to film release,” (working paper) 2004. ? Thorsten Hennig-Thurau and Gianfranco Walsh, “Electronic Word-of-Mouth: Motives for and Consequences of Reading Customer Articulations on the Internet,” International Journal of Electronic Commerce (8:2) 2003, pp 51-74. ? Walther, J.B. & Burgoon, J.K., “Relational communication in computer-mediated and faceto-face interactions,” Computers in Human Services, 1992. ? Wasserman Stanley, and Faust Katherine, “Social Network Analysis,” Cambridge University Press (New York) 1994. ? Wellman, Barry “Structural Analysis: From Method and Metaphor to Theory and Substance,” Social Structures: A Network Approach 1988, pp 19-61. ? Wenjing Duan, Bin Gu, Andrew B. Whinston, “Informational Cascades vs. Network Externalities: An Empirical Investigation of Herding on Software Downloading,” (Working Paper) 2005. ? Wirtz, Jochen and Patricia Chew, “The Effects of Incentives, Deal Proneness, Satisfaction and Tie Strength on Word-of-Mouth Behaviour,” International Journal of Service Industry Management (13:2) 2002, pp 141-162. ? Wooldridge, J. M., Econometric Analysis of Cross Section and Panel Data, Hong Kong: Massachusetts Institute of Technology 2001 ? WS DeSarbo, RA Harshman, “Celebrity-brand congruence analysis,” Journal of Current Issues and Research in Advertising 1985. ? Yeung, I. Y. & Tung, R. L., “Achieving business success in Confucian societies: the importance of Guanxi (connections),” Organizational Dynamics (25:2) 1996, pp 54-65.; http://nthur.lib.nthu.edu.tw/dspace/handle/987654321/29759