المؤلفون: 歐陽崇榮, 唐雅雯

مصطلحات موضوعية: 電子書, 大學圖書館, 推廣策略, 行銷活動e-Book, University Library, Promotion Strategy, Marketing Activities

Relation: 第十四屆海峽兩岸圖書資訊學學術研討會論文集; This study uses questionnaire and focus group as research methods. Following are 3 main study purposes: (1) Understanding the experiences of students using e-books, (2) Exploring the factors affecting students' reading of library e-books, (3)Exploring the effects of promotion strategy of library’s e-book services for students. In addition, this study divides the e-book promotion strategy into “traditional marketing,” “internet service,” “marketing activity” and “education strategy”. The conclusions of this study could be summarized as follows : (1) Most students will search and choose to read e-books, but more than half of respondents indicated that they rarely read library e-books. (2) Students are more and more accustomed to or accept reading e-books, and look forwards to having access to e-book information. (3) Students show that the library promotion strategy in the “internet service” and “marketing activity” has highly helpful. (4) Students without library e-books reading experience indicate that “marketing activity” is the most helpful tool of promotion strategy. (5) Students with library e-books reading experiences think that “education strategy” is better than “marketing activity”. Based on the conclusions, The proposals of this study be summarized as follows : (1) Libraries should focus on promotion strategy for internet service. (2) Libraries should plan appropriate promotion strategy according to different grades of college students.(3) Libraries should enrich e-book collections on specific topics.(4) The choice of marketing field should go out of the library building.(5) Holding e-Books Discussion Group.; http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/115039

الاتاحة: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/115039