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7Conference
المساهمون: 資管系
وصف الملف: 239 bytes; text/html
Relation: Cyberspace 2018聯合研討會, 台灣數位鑑識發展協會; https://nccur.lib.nccu.edu.tw//handle/140.119/130438; https://nccur.lib.nccu.edu.tw/bitstream/140.119/130438/1/index.html
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المؤلفون: 蔡百馥,陳吟瑄,郭庭瑄,洪韻茹
المساهمون: 應用日語系
مصطلحات موضوعية: 索尼,電子產品,衝擊,成功
Time: 25
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المؤلفون: 洪韻茹, Hung, Yun-ru
المساهمون: 淡江大學管理科學研究所碩士班, 廖述賢, Liao, Shu-hsien
مصطلحات موضوعية: 品牌信任, 顧客滿意度, 品牌忠誠度, 口碑, 結構方程模式, Brand Trust, Customer Satisfaction, Brand Loyalty, Word-of-Mouth, Structural Equation Modeling
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Relation: 中文文獻 余錦芳(民91)。顧客滿意與品牌忠誠度之相關研究—以汽車業為例。 國立高雄第一科技大學行銷與流通管理系碩士論文。 林素蘭(民94)。顧客滿意度、品牌忠誠度對再購意願之影響─以汽車銷售業為例。中原大學企業管理學系碩士論文。 邱皓政（民92）。結構方程模式：LISREL的理論、技術與應用。台北：雙葉書廊。 范碧珍（民91）”信用卡服務總體檢”，突破雜誌，頁74-77 黃芳銘、楊金寶、許福生（民94）。在學青少年生活痛苦指標發展之研究。師大學報：教育類，50卷2期，97-119。 網路資料 http://www.marketingpower.com/ （美國行銷協會） http://blog.lexus.com.tw/ （LEXUS校園商業競賽部落格） http://www.ttvma.org.tw/ （台灣區車輛工業同業公會） http://www.cbc.gov.tw/ （中央銀行網站) http://news.u-car.com.tw/news-detail.asp?nid=8145 （u-car車壇新聞） 英文文獻 Aaker, D. A. (1991). Managing brand equity: capitalizing on the value of a Brand Name. New York: The Free Press. Aaker, D. A. (1995). Building strong brand. New York: The Free Press. Andaleeb, S. S. (1996). Factors Influencing Customer Trust in Salespersons in a Developing Country. Journal of International Marketing, 4(4), 35-52. Anderson, J. C., & Narus, J. A. (1990). A Model of Distributor Firm and Manufacturer Firm Working Partnerships. Journal of Marketing, 54(1), 42-58. Anderson, E. W., & Sullivan, M. W. 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