Alternate Title: EXCESSIVE PACKAGING AND GREEN BRAND EQUITY - THE MEDIATING ROLE OF ENVIRONMENTAL FRIENDLINESS AND ENVIRONMENTAL REPUTATION.

المؤلفون: 陳宥杉¹ yushan@gm.ntpu.edu.tw, 姜漢儀² hanichiang@gmail.com, 蔡晏辰³ cgh409989@cgh.org.tw, 鄭宗宜⁴ allen@lmtec.com.tw

المصدر: Commerce & Management Quarterly. Dec2024, Vol. 25 Issue 4, p481-506. 26p.

مصطلحات موضوعية: *CONVENIENCE sampling (Statistics), *BRAND equity, STRUCTURAL equation modeling, REPUTATION, SUSTAINABILITY

المؤلفون: Chiang, Han-I, 姜漢儀

Thesis Advisors: Wang, Ya-Ko, 王雅各

وصف الملف: 122

الاتاحة: http://ndltd.ncl.edu.tw/handle/74983132441933836709