يعرض 1 - 20 نتائج من 32 نتيجة بحث عن '"商业价值"', وقت الاستعلام: 0.43s تنقيح النتائج
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    Academic Journal
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    Academic Journal
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    Dissertation/ Thesis

    المؤلفون: 朱恩廷, Ju, En-Ting

    المساهمون: 邱奕嘉

    وصف الملف: 3039587 bytes; application/pdf

    Relation: Aaker, D. A. (1996) Measuring Brand Equity across Products and Markets. California Management Review, Vol. 38, No. 3, pp. 102-120. AAX(2021)。走入「Bored Ape」的 NFT 世界:是什麼讓「無聊猿」不無聊?。https://blockcast.it/2021/12/22/aax-bored-apes-yacht-club-explained/。 Amazon Ads(2021)。What is brand marketing? A complete guide。https://advertising.amazon.com/library/guides/brand-marketing#:~:text=Brand%20marketing%20is%20the%20process,that%20support%20the%20brand's%20promise.。 An Overview of Non-Fungible Tokens (NFT)(2020)。An Overview of Non-Fungible Tokens (NFT) 。India,International Journal of Advanced Research in Science, Communication and Technology (IJARSCT) 。 Bakery Kung(2022)。https://www.gq.com.tw/gadget/article/NFT-%E6%98%AF%E4%BB%80%E9%BA%BC。 BINANCE ACADEMY(2020)。https://academy.binance.com/zt/articles/the-evolution-of-the-internet-web-3-0-explained。 BINANCE ACADEMY(2021)什麼是CryptoPunks?。 https://academy.binance.com/zt/articles/what-are-cryptopunks。 BLOCKTEMPO(2022)。NFT市場走熊,Nike、Tiffany、Gucci…卻進場埋伏?看懂虛實互換的3種路徑。https://www.blocktempo.com/Nike-tiffany-gucci-released-NFT-projects-in-2022/。 Carole Hafner(2012)。Qualitative Research Methods Overview。https://course.ccs.neu.edu/is4800sp12/resources/qualmethods.pdf。。 Frank Rocchio(2021)。Nike's Brand Positioning: Just Do It, But Differently。https://www.lonefircreative.com/blog/Nikes-brand-positioning-just-do-it-but-differently#known-for-one-thing。 Gene Yen(2022)。行銷人必備:8 個 NFT 品牌行銷功能身為WEB3.0不可不知!。https://vocus.cc/article/62fbe42efd8978000156a6b9。 Grace Kay(2021)。'Nyan Cat' flying Pop-Tart meme sells for nearly $600,000 as one-of-a-kind crypto art。https://www.businessinsider.com/ethereum-NFT-meme-art-nyan-cat-sells-for-300-eth-2021-2。 Gurjot Dhanda(2023)。How Nike won with NFT。https://www.covalenthq.com/blog/how-Nike-won-with-NFT/。 Hadiyati E. (2016). Study of marketing mix and AIDA model to purchasing on line product in Indonesia. British Journal of Marketing Studies, 4(7), 49-62. Hawra Hashem(2021)。5 Things We Can Learn from Nike’s Brand Identity and Advertising Strategy。https://www.kubbco.com/5-things-we-can-learn-from-Nikes-brand-identity-and-advertising-strategy/#:~:text=Inspiration.,words%20that%20describe%20Nike%27s%20branding。 IBM(2023)。What is blockchain technology? 。https://www.ibm.com/topics/blockchain。 JEX EXMUNDO(2023)。Quantum: The Story Behind the World’s First NFT。https://NFTnow.com/art/quantum-the-first-piece-of-NFT-art-ever-created/#:~:text=So%20what%20was%20the%20first,NFT%20by%20Kevin%20in%202014.。 Joachimsthaler, E., & Aaker, A. (2000). Brand leadership. New York. JOLENE CREIGHTON(2022)。NFT Timeline: The Beginnings and History of NFT。https://NFTnow.com/guides/NFT-timeline-the-beginnings-and-history-of-NFT/。 Justine Lu(2019)。炒鞋如何辨真偽?Nike 的區塊鏈球鞋專利 — NFT 球鞋登場!。https://www.inside.com.tw/article/18338-blockchain-patent-for-Nike-sneakers-cryptokicks。 Kapferer, J. (2008) The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term, 4th Edition. London: Kogan Page. Karen Garces(2023)。Nike Brand Strategy: 5 Advertising Secrets Disclosed。https://penji.co/Nike-brand-strategy/。 Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. The Journal of Marketing, 1-22. Kono S. (2009). From the marketers’ perspective: The interactive media situation in Japan. In Gerbarg D. (Ed.), Television goes digital (Vol. 1, pp. 57-59). New York, NY: Springer. Kotler P., Kartajaya H., Setiawan I. (2017). Marketing 4.0: Moving from traditional to digital. Hoboken, NJ: John Wiley. Kotler, P. & Armstrong, G. (2018). Principles of marketing, Hoboken: Pearson higher education. Max HODGE(2022)。Canvassing the Masterpiece: Beeple’s “Everydays: The First 5000 Days”。 https://www.kazoart.com/blog/en/canvassing-the-masterpiece-beeples-everydays-the-first-5000-days/。 Natalia Wu(2021)。Nike收購虛擬球鞋品牌RTFKT : 「合作村上隆的CLONE X」衝上OpenSea銷售榜首!。https://www.blocktempo.com/metaverse-Nike-acquires-NFT-sneaker-studio-rtfkt/。 Porter, M. E. (2008). The five competitive forces that shape strategy. Harvard business review, 86(1), 25-40. Pratik S. Tayade(2023)。Nike's Growth Strategy。https://www.linkedin.com/pulse/Nikes-growth-strategy-pratik-s-tayade/。 Rachita Nayar(2022)。How Nike is changing the fashion industry with NFT。https://www.solulab.com/how-Nike-is-changing-the-fashion-industry-with-NFT/#:~:text=Nike%20is%20known%20for%20being,expect%20from%20the%20global%20brand. Sarah Crowe, Kathrin Cresswell, Ann Robertson, Guro Huby, Anthony Avery, and Aziz Sheikh(2011)。The case study approach。https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3141799/。。 Senkus P. (2013). Marketing 3.0: The challenge for private, public and non-profit sectors, theoretical approach. Proceedings of the International Scientific Conference: RuralDevelopment,6,328-335. Retrievedfrom http://search.ebscohost.com/login.aspx?direct=true&db=a9h&AN=100423344&lang=zh-tw&site=ehost-live Stian Steinlein(2014)。Creating Strong Brand Identity – Facilitating Internationalization of Norwegian Sports-Clothing Brands。https://research-api.cbs.dk/ws/portalfiles/portal/58427068/stian_steinlein.pdf。 StudyCorgi. (2023). Nike Global Strategy & Marketing Approaches. Retrieved from https://studycorgi.com/Nike-inc-s-international-marketing-approaches/。 Tarabasz A. (2013). The reevaluation of communication in customer approach—Towards Marketing 4.0. International Journal of Contemporary Management, 12, 124-134. Tien D. H., Rivas A. A. A., Liao Y.-K. (2018). Examining the influence of customer-to-customer electronic word-of-mouth on purchase intention in social networking sites. Asia Pacific Management Review, 23(4), 1-12. Umino T., Benson P. (2016). Communities of practice in study abroad: A four-year study of an Indonesian student’s experience in Japan. The Modern Language Journal, 100(4), 1-18. Verhoef P. C., Beckers S. F. M., van Doorn J. (2013). Understand the perils of co-creation. Harvard Business Review, 91(9), 28. Verhoef P. C., Beckers S. F. M., van Doorn J. (2013). Understand the perils of co-creation. Harvard Business Review, 91(9), 28. Kotler P., Kartajaya H., Hooi D. H. (2017). Marketing for competitiveness: Asia to the world: In the age of digital consumers. London, England: World Scientific. Wei P. S., Lu H. P. (2013). An examination of the celebrity endorsements and online customer reviews influence female consumers’ shopping behavior. Computers in Human Behavior, 29, 193-201. Wenger E. (1998). Communities of practice: Learning, meaning and identity. Cambridge, UK: Cambridge University Press. Wu L., Liu H. (2018). Tracing fake-news footprints: Characterizing social media messages by how they propagate. In Proceedings of the eleventh ACM international conference on Web Search and Data Mining (pp. 637-645). New York, NY: ACM. 區塊客(2021)。公鏈 Flow 打造 NFT 陣地:NBA Top Shot、Genies 等項目解析。https://blockcast.it/2021/12/24/flow-the-playground-for-NFT-projects/#:~:text=NBA%20TopShot%20%E6%98%AFFlow%20%E9%8F%88,%E9%A1%9E%E5%A4%A7IP%20%E6%95%B8%E4%BD%8D%E7%94%A2%E5%93%81%E3%80%82。 陳建鈞(2022)。Nike靠NFT吸金近2億美元,榮登最賺品牌!卻變成詐騙犯眼中的肥羊?。https://www.bnext.com.tw/article/71417/Nike-NFT-revenue。。; G0109363081; https://nccur.lib.nccu.edu.tw//handle/140.119/148476; https://nccur.lib.nccu.edu.tw/bitstream/140.119/148476/1/308101.pdf

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    Dissertation/ Thesis

    المؤلفون: 黃仲康, Huang, Chung-Kang

    المساهمون: 巫立宇

    Relation: 伊查克•愛迪思(Ichak Adizes),書名 「Corporate Lifecycles: How and Why Corporations Grow and Die and What to Do」,企業生命週期(譯本)。\r\n麥可•波特Porter,M.E., 1979年,書名 「競爭戰略:分析產業與競爭者的技巧」(譯本)。\r\n麥可•波特Porter,M.E., 1979年,哈佛業評論刊出〈競爭作用力如何型塑策略〉。\r\nAlexander Osterwalder,書名 「獲利世代: 自己動手,畫出你的業模式」。\r\n庫藏股有關研究,黃仲康(97),「台灣庫藏股購回效應之研究」,國立台灣科技大學/財務金融研究所\r\nJim Collins, 2002年,書名 「從A到A+」。\r\nSpencer Johnson,1990年,書名 「誰搬走了我的乳酪」。; G0110932035; https://nccur.lib.nccu.edu.tw//handle/140.119/143759; https://nccur.lib.nccu.edu.tw/bitstream/140.119/143759/1/index.html

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    Conference

    المساهمون: 國立政治大學邁向頂尖大學計畫創新研究團隊

    وصف الملف: 517 bytes; text/html

    Relation: 創新研究國際學術研討會; 主辦單位:國立政治大學邁向頂尖大學計畫創新研究團隊; 舉辦日期:2014.11.15-2014.11.16; http://nccur.lib.nccu.edu.tw//handle/140.11/0412; http://nccur.lib.nccu.edu.tw/bitstream/140.119/80412/1/index.html

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    Dissertation/ Thesis
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    Dissertation/ Thesis

    المؤلفون: 陳盈蓁, Chen, Ying-Chen

    المساهمون: 尚孝純 李怡慧, Shang, Shiaw-Chun Lee, Yi-Hui

    وصف الملف: 814731 bytes; application/pdf

    Relation: 1. Aitamurto, T. and S. C. Lewis (2012). "Open innovation in digital journalism: Examining the impact of Open APIs at four news organizations." New Media & Society 15(2): 314-331.\n2. Amadeus (2020). Amadeus 2019 Results: p.5.\n3. Amadeus (2021). "Air APIs." Featured flight APIs. from\nhttps://developers.amadeus.com/self-service/category/air.\n4. Amadeus (2021). "Discover Amadeus APIs." from\nhttps://developers.amadeus.com.\n5. Amadeus (2021). "Enterprise APIs." Dive into the extensive catalog of Amadeus APIs. from https://developers.amadeus.com/get-started/get-started-with-enterprise-apis-336.\n6. Amadeus (2021). "Self-Service APIs." from https://developers.amadeus.com/get-started/get-started-with-self-service-apis-335.\n7. Amazon (2010). "Alexa Developer Documentation." Understand the Smart Home Skill API. from https://developer.amazon.com/en-\nUS/docs/alexa/smarthome/understand-the-smart-home-skill-api.html.\n8. Amazon (2021). "Alexa Developer Documentation." Price ranges for in-skill products. from https://developer.amazon.com/en-US/docs/alexa/in-skill-\npurchase/isp-language-distribution-pricing.html#price-ranges.\n9. Amazon (2021). "Alexa Developer Documentation." How the Smart Home skill API works. from https://developer.amazon.com/en-US/docs/alexa/smarthome/understand-the-smart-home-skill-api.html#how-the-smart-home-skill-api-works.\n10. Amazon (2021). "Alexa for Business." Alexa for Business pricing. from\nhttps://aws.amazon.com/alexaforbusiness/pricing/?nc1=h_ls.\n11. Azpeitia, I., et al. (2020). "Volunteering for Linked Data Wrapper maintenance: A platform perspective." Information Systems 89.\n12. Betz, C., et al. (2016). The impacts of digital transformation, agile, and DevOps on future IT curricula. Proceedings of the 17th Annual Conference on Information Technology Education.\n13. Bloomberg, J. (2018). "Digitization, digitalization, and digital transformation: confuse them at your peril." Forbes. Retrieved on August 28: 2019.\n14. Collins, G. and D. Sisk (2015). "API economy: From systems to business services." TechTrends.\n15. Facebook (2021). "Facebook for Developers." Business Tools. from https://developers.facebook.com/?locale=en_US.\n16. Facebook (2021). "Facebook for Developers." Graph API. from https://developers.facebook.com/docs/graph-api?locale=zh_TW.\n17. Facebook (2021). Facebook Reports First Quarter 2021 Results.\n18. Fidor (2021). "Fidor Germany Banking API." from https://api-docs.fidor.de/v1/introduction/welcome-text.\n19. Fidor (2021). "Fidor Solutions." Get started with Fidor`s API Banking. from\nhttps://www.fidor.com/solutions/developer.\n20. Fitzgerald, M., et al. (2014). "Embracing digital technology: A new strategic imperative." MIT sloan management review 55(2): 1.\n21. Gartner (2020). Magic Quadrant for Enterprise Integration Platform as a Service.\n22. Gartner (2020). Magic Quadrant for Full Life Cycle API Management.\n23. Group, J. F. (2021). "JB Financial Group Official Website." JB Financial Group’s Open Banking Platform. from https://www.jbfg.com/eng/group-evacuation/obank/contentsid/155/index.do.\n24. Hess, T., et al. (2016). "Options for formulating a digital transformation strategy." MIS Quarterly Executive 15(2).\n25. Ismail, M. H., et al. (2017). "Digital business transformation and strategy: What do we know so far." Cambridge Service Alliance 10.\n26. Jones, M. D., et al. (2021). "Past, present, and future barriers to digital transformation in manufacturing: A review." Journal of Manufacturing Systems.\n27. Li, L., et al. (2017). "Digital transformation by SME entrepreneurs: A capability perspective." Information Systems Journal 28.\n28. Matt, C., et al. (2015). "Digital Transformation Strategies." Business & Information Systems Engineering 57: 339-343.\n29. Mulesoft (2021). "Mulesoft Official Website." from https://www.mulesoft.com.\n30. Osterwalder, A. and Y. Pigneur (2010). Business model generation: a handbook for visionaries, game changers, and challengers, John Wiley & Sons.\n31. Rauf, I., et al. (2019). "A systematic mapping study of API usability evaluation methods." Computer Science Review 33: 49-68.\n32. Revolut (2020). "Revolut Developer." API Reference. from https://developer.revolut.com.\n33. Revolut (2021). "Get a card you control." from https://www.revolut.com/cards.\n34. Revolut (2021). "Revolut Compare Plans." from https://www.revolut.com/our-pricing-plans.\n35. Salesforce (2019). "Salesforce 2019 Financial Results." from\nhttps://investor.salesforce.com/financials/default.aspx.\n36. Salesforce (2021). "Salesforce Cloud Pricing." from\nhttps://www.salesforce.com/tw/editions-pricing/sales-cloud/.\n37. Salesforce (2021). "Salesforce Developers." API Library. from https://developer.salesforce.com/docs/apis.\n38. Shopify (2020). "Shopify Partners." Help merchants succeed as a Shopify Partner.\nfrom https://www.shopify.com/partners.\n39. Shopify (2021). "Shopify Developers." Shopify API reference docs. from https://shopify.dev/api.\n40. Shopify (2021). "Shopify Pricing." from https://www.shopify.com/pricing.\n41. Singh, A. and T. Hess (2017). "How Chief Digital Officers Promote the Digital Transformation of their Companies." MIS Q. Executive 16.\n42. Socharoentum, M. and H. Karimi (2014). "A Comparative Analysis of Routes Generated by Web Mapping APIs." Cartography and Geographic Information Science 42.\n43. Statista (2021). "Revenue of Amadeus worldwide from 2010 to 2020." from\nhttps://www.statista.com/statistics/501692/amadeus-revenue/.\n44. Statista (2021). "Total number of Amazon Alexa skills in selected countries as of January 2021." from https://www.statista.com/statistics/917900/selected-\ncountries-amazon-alexa-skill-count/.\n45. Stolterman, E. and A. C. Fors (2004). Information technology and the good life. Information systems research, Springer: 687-692.\n46. Taiminen, H. M. and H. Karjaluoto (2015). "The usage of digital marketing channels in SMEs." Journal of Small Business and Enterprise Development 22(4): 633-651.\n47. V erhoef, P . C., et al. (2021). "Digital transformation: A multidisciplinary reflection and research agenda." Journal of Business Research 122: 889-901.\n48. Vial, G. (2019). "Understanding digital transformation: A review and a research agenda." The Journal of Strategic Information Systems 28(2): 118-144.\n49. Westerman, G., et al. (2011). "Digital Transformation: A roadmap for billion- dollar organizations." MIT Center for digital business and capgemini consulting 1: 1-68.\n50. White, M. (2012). "Digital workplaces: Vision and reality." Business information review 29(4): 205-214.\n51. Wilkinson, A., et al. (2009). "Service, services and products: rethinking operations strategy." International Journal of Operations & Production Management.\n52. Yadav, M. S. and P. A. Pavlou (2014). "Marketing in Computer-Mediated Environments: Research Synthesis and New Directions." Journal of Marketing 78(1): 20-40.\n53. Zott, C., et al. (2011). "The business model: recent developments and future research." Journal of management 37(4): 1019-1042.; G0108356022; https://nccur.lib.nccu.edu.tw//handle/140.119/136845; https://nccur.lib.nccu.edu.tw/bitstream/140.119/136845/1/602201.pdf

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    Academic Journal

    المؤلفون: 李东, 邱惟明

    المساهمون: 北京大学光华管理学院管理科学与信息系统系, 大华技术学院资讯管理系

    المصدر: 知网

    مصطلحات موضوعية: 企业信息化, IT商业价值, IT生产率悖论

    Relation: 信息系统学报.2008,(02),33-47.; 865358; http://hdl.handle.net/20.500.11897/75349

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