نتائج البحث - "品牌"

1

Academic Journal

Identifying online user discourses triggered by destination stakeholder reactions

المؤلفون: Pikkemaat, Birgit, Pachucki, Christoph, Scholl-Grissemanne, Ursula

المصدر: Tourism Review, 2024, Vol. 80, Issue 2, pp. 586-600.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/TR-05-2024-0445

View full text at Emerald

Full Text Finder

2

Academic Journal

Shopping destination brand equity and service quality

المؤلفون: Xu, Xing’an, Chen, Fangting, Gursoy, Dogan

المصدر: Tourism Review, 2024, Vol. 80, Issue 2, pp. 472-496.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/TR-08-2023-0597

View full text at Emerald

Full Text Finder

3

Academic Journal

Enhancing user engagement and loyalty in online travel agents: a gamification approach

المؤلفون: Choirisa, Septi Fahmi, Waworuntu, Alexander, Istiono, Wirawan

المصدر: Journal of Hospitality and Tourism Technology, 2024, Vol. 16, Issue 1, pp. 139-157.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JHTT-08-2023-0214

View full text at Emerald

Full Text Finder

4

Academic Journal

Tourism live streamers as brand ambassadors: investigating their impact on destination brand value through social exchange theory

المؤلفون: Xiao, Guangyu, Lee, Minwoo, Lee, Choong-Ki, Kim, Minseong

المصدر: Journal of Hospitality and Tourism Technology, 2024, Vol. 16, Issue 1, pp. 174-193.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JHTT-11-2023-0371

View full text at Emerald

Full Text Finder

5

Academic Journal

Branding fashion through gameplay: the branded gaming and the cool dynamics in the fashion markets. A game-theory approach

المؤلفون: Alanadoly, Alshaimaa Bahgat, Salem, Suha Fouad

المصدر: European Journal of Management and Business Economics, 2024, Vol. 33, Issue 4, pp. 394-410.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/EJMBE-06-2023-0179

View full text at Emerald

Full Text Finder

6

Análise da tradução de marcas de cosméticos ocidentais no mercado chinês a partir da perspetiva do funcionalismo

Analysis of the translation of western cosmetics brands in the chinese market from the perspective of functionalism

功能主义翻译理论角度下分析西方化妆品品牌的中文译名

المؤلفون: Yi Wang

المساهمون: Peixoto, Bruna, Li, Ling, Universidade do Minho

مصطلحات موضوعية: Funcionalismo da tradução, Marcas de cosméticos, Tradução chinesa, Métodos de tradução, Functionalist translation theory, Chinese translation of cosmetics brand names, Transliteration, Literal translation, Free translation, 功能主义翻译理论, 化妆品品牌名称汉译, 音译, 直译, 意译, Humanidades::Outras Humanidades

وصف الملف: application/pdf

Relation: 203690672

الاتاحة: https://hdl.handle.net/1822/93893

View record in RCAAP

7

Academic Journal

Influence of social media communication on consumer purchase decisions: do luxury hotels value perceived brand authenticity, prestige, and familiarity?

المؤلفون: Qing, Wang, Safeer, Asif Ali, Khan, Muhammad Saqib

المصدر: Journal of Hospitality and Tourism Technology, 2024, Vol. 15, Issue 3, pp. 465-478.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JHTT-09-2023-0282

View full text at Emerald

Full Text Finder

8

Academic Journal

City brand love: destination attractiveness and memorable tourism city experiences

المؤلفون: Ghorbanzadeh, Davood

المصدر: Tourism Review, 2023, Vol. 79, Issue 3, pp. 703-718.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/TR-01-2023-0016

View full text at Emerald

Full Text Finder

9

Academic Journal

Luxury fashion brand coolness: niche versus mass cool

المؤلفون: Loureiro, Sandra Maria Correia, Aleem, Aihoor, Breazeale, Mike

المصدر: Spanish Journal of Marketing -ESIC, 2024, Vol. 28, Issue 2, pp. 165-186.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/SJME-04-2023-0086

View full text at Emerald

Full Text Finder

10

Análise da adaptação de uma marca chinesa a um contexto multicultural: o caso da Haier

Analysis of the adaptation of a chinese brand to a multicultural context: the case of Haier

中国品牌跨文化适应研究：以海尔为例

المؤلفون: Wang Xiping

المساهمون: Peixoto, Bruna, Vieira, Pedro A., Universidade do Minho

مصطلحات موضوعية: Adaptação intercultural, Haier, Localização intercultural, Marcas chinesas, Chinese brands, Intercultural adaptation, Intercultural localization, 海尔, 跨文化适应, 跨文化本地化, 中国品牌, Humanidades::Outras Humanidades

وصف الملف: application/pdf

Relation: 203669304

الاتاحة: https://hdl.handle.net/1822/93889

View record in RCAAP

11

Academic Journal

Parasocial relationships and social media interactions: building brand credibility and loyalty

المؤلفون: Lacap, Jean Paolo Gomez, Cruz, Mary Rose Maharlika, Bayson, Antonino Jose, Molano, Richard, Garcia, John Gilbert

المصدر: Spanish Journal of Marketing -ESIC, 2023, Vol. 28, Issue 1, pp. 77-97.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/SJME-09-2022-0190

View full text at Emerald

Full Text Finder

12

Academic Journal

Technological change in the context of robotic coffee shops: focusing on consumer innovativeness

المؤلفون: Hwang, Jinsoo, Joo, Kyu-Hyeon, Kim, Heather Markham, Lee, Kwang-Woo

المصدر: Journal of Hospitality and Tourism Technology, 2023, Vol. 15, Issue 1, pp. 37-53.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JHTT-02-2023-0051

View full text at Emerald

Full Text Finder

13

Academic Journal

Transforming destination-based customer engagement to revisit intention through co-creation: findings from SEM and fsQCA

المؤلفون: Satar, Mir Shahid, Rather, Raouf Ahmad, Cheema, Sadia, Parrey, Shakir Hussain, Ghaderi, Zahed, Cain, Lisa

المصدر: Tourism Review, 2023, Vol. 79, Issue 3, pp. 601-621.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/TR-10-2022-0489

View full text at Emerald

Full Text Finder

14

Academic Journal

Sustainability claim, environmental misconduct and perceived hypocrisy in luxury branding

المؤلفون: Cheah, Isaac, Shimul, Anwar Sadat, Teah, Min

المصدر: Spanish Journal of Marketing -ESIC, 2022, Vol. 27, Issue 3, pp. 306-323.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/SJME-02-2022-0012

View full text at Emerald

Full Text Finder

15

Academic Journal

Engaging consumers via online brand communities to achieve brand love and positive recommendations

المؤلفون: Paruthi, Mandakini, Kaur, Harsandaldeep, Islam, Jamid Ul, Rasool, Aaleya, Thomas, George

المصدر: Spanish Journal of Marketing -ESIC, 2022, Vol. 27, Issue 2, pp. 138-157.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/SJME-07-2022-0160

View full text at Emerald

Full Text Finder

16

Academic Journal

Exploring the relationship between trusts, likability, brand loyalty, and revisit intentions in the context of Airbnb

المؤلفون: Tran, Trang P., Wen, Chao, Gugenishvili, Ilia

المصدر: Journal of Hospitality and Tourism Technology, 2023, Vol. 14, Issue 4, pp. 540-556.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JHTT-09-2021-0270

View full text at Emerald

Full Text Finder

17

Academic Journal

Airline brand image, passenger perceived value and loyalty towards full-service and low-cost carriers

المؤلفون: Fu, Yan-Kai

المصدر: Tourism Review, 2023, Vol. 78, Issue 6, pp. 1433-1451.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/TR-07-2022-0369

View full text at Emerald

Full Text Finder

18

Academic Journal

Influence of corporate social responsibility and brand attitude on purchase intention

المؤلفون: Arachchi, H.A. Dimuthu Maduranga, Samarasinghe, G.D.

المصدر: Spanish Journal of Marketing -ESIC, 2023, Vol. 27, Issue 3, pp. 389-406.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/SJME-12-2021-0224

View full text at Emerald

Full Text Finder

19

Academic Journal

Why is sharing not enough for brands in video ads? A study about commercial video ads' value drivers

المؤلفون: Chinelato, Flavia Braga, Gonçalves Filho, Cid, Randt, Daniel Fagundes

المصدر: Spanish Journal of Marketing -ESIC, 2023, Vol. 27, Issue 3, pp. 407-426.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/SJME-10-2022-0214

View full text at Emerald

Full Text Finder

20

Academic Journal

Agritourism experience value cocreation impact on the brand equity of rural tourism destinations in China

المؤلفون: Zhou, Gefen, Chen, Wenkuan

المصدر: Tourism Review, 2023, Vol. 78, Issue 5, pp. 1315-1335.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/TR-11-2022-0539

View full text at Emerald

Full Text Finder

تنقيح النتائج