المؤلفون: 王娟

المساهمون: 北京大学中文系

المصدر: 万方 ; 知网 ; CSSCI ; http://d.g.wanfangdata.com.cn/Periodical_minsyj201602013.aspx

مصطلحات موضوعية: 作家文学, 特殊历史阶段, 文学创作, 中国文学, 民众生活, 口耳相传, 口头传承, 讲述者, 即时交流, 书面文字

Relation: 社会科学文摘.2016,108-109.; 1498878; http://hdl.handle.net/20.500.11897/453252

الاتاحة: https://hdl.handle.net/20.500.11897/453252
https://doi.org/10.3969/j.issn.1002-4360.2016.02.013

المؤلفون: 吴志攀

المساهمون: 北京大学

المصدر: 知网

مصطلحات موضوعية: 旧上海, 国际经济法, 检索系统, 教研室副主任, 口耳相传, 通儒, 计算机科学, 文理学科, 学术声望, 俄语教师

Relation: 北京教育(德育).2011,(Z1),71-72.; 859729; http://hdl.handle.net/20.500.11897/140549

الاتاحة: https://hdl.handle.net/20.500.11897/140549

المؤلفون: 魏英敏

المساهمون: 北京大学哲学系

المصدر: 知网

مصطلحات موضوعية: 校园文化建设, 道德教育, 书面语言, 口耳相传, 价值传递, 自律精神, 教风, 政治价值观, 道德影响, 共产主义理想

Relation: 中国德育.2006,(07),5-8.; 794411; http://hdl.handle.net/20.500.11897/61052

الاتاحة: https://hdl.handle.net/20.500.11897/61052

المؤلفون: 邱志聖

المساهمون: 國立政治大學國際貿易學系, 行政院國家科學委員會

مصطلحات موضوعية: 經驗屬性, 信任屬性, 網路口耳相傳, 資訊有用性, 資訊可信性, Experience attribute, Credence attribute, e-Word of Mouth, Information Usefulness, Information Credibility

Relation: 應用研究; 學術補助; 研究期間:9908~ 10007; 研究經費:820仟元; https://nccur.lib.nccu.edu.tw//handle/140.119/53122; https://nccur.lib.nccu.edu.tw/bitstream/140.119/53122/1/index.html

الاتاحة: https://nccur.lib.nccu.edu.tw//handle/140.119/53122
https://nccur.lib.nccu.edu.tw/bitstream/140.119/53122/1/index.html

المؤلفون: 武树臣

المساهمون: 北京大学法律学系

المصدر: 知网

مصطلحات موضوعية: 秦墓, 如水, 龙鱼河图, 部落联盟, 生活准则, 别人家, 束矢, 弓矢, 口耳相传, 五帝本纪

Relation: 中外法学.1994,(01),63-64.; 1016485; http://hdl.handle.net/20.500.11897/103234

الاتاحة: https://hdl.handle.net/20.500.11897/103234

المؤلفون: 邓广铭

المساهمون: 北京大学

المصدر: 知网

مصطلحات موضوعية: 赦诏, 宋大诏令集, 《宋史》, 赦文, 口耳相传, 彭百川, 常赦所不原, 将从中御, 王继恩, 崇仪使

Relation: 历史研究.1992,(01),119-125.; 1030898; http://hdl.handle.net/20.500.11897/144007

الاتاحة: https://hdl.handle.net/20.500.11897/144007

المؤلفون: 梁懷文

المساهمون: 王俊程

مصطلحات موضوعية: 意見領袖, 口耳相傳, 社會網路分析, Opinion leader, Word-of-mouth, Social network analysis(SNA)

Time: 44

وصف الملف: 155 bytes; text/html

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الاتاحة: http://nthur.lib.nthu.edu.tw/dspace/handle/987654321/30001

المؤلفون: 林佩珈, Lin, Pei-Chia

المساهمون: 王俊程, Jyun-Cheng Wang, 中興大學, 吳英隆, Ing-Long Wu, 李宗榮, Zong-Rong Lee

مصطلحات موضوعية: electronic word-of-mouth, 網路口耳相傳, Blog, forum, Internet discussion, opinion leader, 部落格, 論壇, 群組討論, 意見領袖, 社會網絡分析

Relation: U0005-1408200623554600; http://hdl.handle.net/11455/22586

الاتاحة: http://hdl.handle.net/11455/22586

المؤلفون: 劉璟霏, Ching-Fei Liu

المساهمون: 蕭中強, Chung-Chiang Hsiao

مصطلحات موضوعية: 口耳相傳溝通, 說服效果, 部落格, 高涉入, word-of-mouth communication, persuasive effect, BLOG, high involvement, manag, eco

Time: 44

Relation: http://nthur.lib.nthu.edu.tw/dspace/handle/987654321/31698

الاتاحة: http://nthur.lib.nthu.edu.tw/dspace/handle/987654321/31698

المؤلفون: 劉至欣, Chih-Hsin Liu

المساهمون: 王俊程, Jyun-Cheng Wang

مصطلحات موضوعية: 開放原始碼軟體, 社會網絡分析, 仿代言人效應, 網路效應, 電子口耳相傳

Time: 44

وصف الملف: 155 bytes; text/html

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Ohanian, Roobina (1991), “The Impact of Celebrity Spokespersons’ Perceived Image on Consumers’ Intention to Purchase”, Journal of Advertising Research (31:1) Feb. /Mar. 1991, pp 46-54. ? Oren, S. S. and Smith, S. A., “Critical Mass and Tariff Structure in Electronic Communications Markets,” Bell Journal of Economics (12:2) 1981, pp 467-487. ? Price, Linda L. and Lawrence F. Feick, “The Role of Interpersonal Sources in External Search: An Informational Perspective,” Advances in Consumer Research (10) 1984, pp 250-255. ? Richins, M., “Negative word-of-mouth by dissatisfied consumers: a pilot study,” Journal of Marketing (47), Winter 1983, pp 68-78. ? Richins, M., “A multivariate analysis of responses to dissatisfaction.” Journal of the Academy of Marketing Science, (15:3) 1987, pp24-31. ? Ridings, Catherine, Gefen, David, Arinze, B., “Some antecedents and effects of trust in virtual communities,” The Journal of Strategic Information Systems (11:3-4) 2002, pp 271-295. ? Robertson, T. S., “Innovative Behavior and Communications,” (New York: Holt) 1971, Rinehart and Winston. ? Rohlfs, Jeorey “A theory of interdependent demand for a communications service,” Bell Journal of Economics (5:1) 1974, pp 16-37. ? S Pincus, LK Waters, “Informational Social Influence and Product Quality Judgements,” Journal of Applied Psychology 1977. ? Scott, J., “Social Network Analysis” (London SAGE) 2000. ? Scott, J. Social Networks Critical Concepts In Sociology. Routledge Publication Inc. 2002. ? Shapiro, C. and Varian, H., “Information Rules: A Strategic Guide to the Network Economy,” Harvard Business School Press, Boston, MA. 1998. ? Stavins, Robert N., “The Costs of Carbon Sequestration: A Revealed-Preference Approach,” American Economic Review (89) 1999, pp 994-1009. ? Stepanek, S. “Influence of online word-of-mouth on domestic box office performance prior to film release,” (working paper) 2004. ? Thorsten Hennig-Thurau and Gianfranco Walsh, “Electronic Word-of-Mouth: Motives for and Consequences of Reading Customer Articulations on the Internet,” International Journal of Electronic Commerce (8:2) 2003, pp 51-74. ? Walther, J.B. & Burgoon, J.K., “Relational communication in computer-mediated and faceto-face interactions,” Computers in Human Services, 1992. ? Wasserman Stanley, and Faust Katherine, “Social Network Analysis,” Cambridge University Press (New York) 1994. ? Wellman, Barry “Structural Analysis: From Method and Metaphor to Theory and Substance,” Social Structures: A Network Approach 1988, pp 19-61. ? Wenjing Duan, Bin Gu, Andrew B. Whinston, “Informational Cascades vs. Network Externalities: An Empirical Investigation of Herding on Software Downloading,” (Working Paper) 2005. ? Wirtz, Jochen and Patricia Chew, “The Effects of Incentives, Deal Proneness, Satisfaction and Tie Strength on Word-of-Mouth Behaviour,” International Journal of Service Industry Management (13:2) 2002, pp 141-162. ? Wooldridge, J. M., Econometric Analysis of Cross Section and Panel Data, Hong Kong: Massachusetts Institute of Technology 2001 ? WS DeSarbo, RA Harshman, “Celebrity-brand congruence analysis,” Journal of Current Issues and Research in Advertising 1985. ? Yeung, I. Y. & Tung, R. L., “Achieving business success in Confucian societies: the importance of Guanxi (connections),” Organizational Dynamics (25:2) 1996, pp 54-65.; http://nthur.lib.nthu.edu.tw/dspace/handle/987654321/29759

الاتاحة: http://nthur.lib.nthu.edu.tw/dspace/handle/987654321/29759

المؤلفون: 李俊賢, Chun-Hsien Lee

المساهمون: 國立高雄師範大學人力與知識管理研究所

مصطلحات موضوعية: 招募, 口耳相傳行為, 招募訊息類型, 求職行為

وصف الملف: 499 bytes; text/html

Relation: 行政院國家科學委員會計畫 / 計畫編號 NSC94-2416-H017-001; http://ir.nknu.edu.tw/ir//handle/987654321/2433; http://ir.nknu.edu.tw/ir/bitstream/987654321/2433/1/index.html

الاتاحة: http://ir.nknu.edu.tw/ir//handle/987654321/2433
http://ir.nknu.edu.tw/ir/bitstream/987654321/2433/1/index.html

المؤلفون: 武树臣

المساهمون: 北京大学法律系 讲师

المصدر: 知网

مصطلحات موضوعية: 口耳相传, 家族本位, 性的自由, 举世皆知, 大写意, 中国传统法律, 血亲复仇, 万不可, 中原大地, 专制政体

Relation: 比较法研究.1988,(04),1-6.; 1036906; http://hdl.handle.net/20.500.11897/103499

الاتاحة: https://hdl.handle.net/20.500.11897/103499

المؤلفون: 张衍田

المساهمون: 北京大学历史系

المصدر: 知网

مصطلحات موضوعية: 郑玄注, 口耳相传, 春秋时期, 马端临, 逢伯, 衔璧, 刘师培, 徐伟长, 典册, 成王

Relation: 文献.1988,(01),139-149.; 1033541; http://hdl.handle.net/20.500.11897/44998

الاتاحة: https://hdl.handle.net/20.500.11897/44998

المؤلفون: 秦铁辉

المساهمون: 北京大学图书馆学系

المصدر: 知网

مصطلحات موضوعية: 刻木, 口耳相传, 私人藏书, 兽骨, 帕尔, 殷商时代, 商王朝, 河南安阳, 泥板, 春秋晚期

Relation: 湘图通讯.1982,(01),58-59+57.; 1016205; http://hdl.handle.net/20.500.11897/6153

الاتاحة: https://hdl.handle.net/20.500.11897/6153

المؤلفون: 蔡姍樺

المساهمون: 邱志聖

مصطلحات موضوعية: 品牌聯盟類型, 品牌形象, 來源國形象, 顧客不滿意反應, 負面口耳相傳

Time: 36

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Relation: 一、中文書目; 張秀惠，產品屬性、個人特徵與來源國形象之研究---以家電產品為例，台灣大學商學研究所碩士論文，民國七十八年。; 闕河士，消費者抱怨行為及其影響因素，政治大學企業管理研究所碩士論文，民國七十八年。; 楊國樞、文崇一、吳聰賢、李亦園，社會及行為科學研究方法，東華書局，民國七十九年。; 黃鈺文，不同品牌來源國與製造地形象對消費者產品態度的影響，政治大學國際貿易研究所碩士論文，民國八十年。; 林靜儀，品牌國、生產地與廣告對大學生產品態度的影響，政治大學國際貿易研究所碩士論文，民國八十二年。; 陳昭同，消費者購後不滿意反應類型之研究，東海大學食品科學研究所碩士論文，民國八十二年。; 高啟震，品牌聯盟的品質訊號傳遞效果之研究，大同工學院事業經營研究所碩士論文，民國八十五年。; 陳振燧，品牌權益來源組合類型與品牌延伸策略關係之研究，行政院國科會專題計畫研究成果報告，民國八十六年。; 呂芳洲，品牌聯盟對品牌權益影響之研究，雲林科技大學企業管理技術研究所碩士論文，民國八十七年。; 陳欣怡，品牌個性契合度對品牌聯盟成效之影響，雲林科技大學企業管理研究所碩士論文，民國八十九年。; 葉相億，購併組合及品牌名稱對消費者態度之影響，政治大學國際貿易研究所碩士論文，民國九十年。; 邱志聖、巫立宇、陳仲熙，產品知識及來源國形象對顧客滿意度之影響---Elaboration Likelihood Model之理論應用，管理學報，第十八卷第二期，民國九十年六月。; 顧萱萱，功能互補性品牌聯盟中鑲嵌品牌之外溢效果，台大管理叢論，第十二卷第一期，民國九十年十二月。; 二、英文書目; Anderson, Ralph E. (1973), “Consumer Dissatisfaction: The Effect of Disconfirmed Expectancy on Perceived Product Performance”, Journal of Marketing Research, 10(February), pp38-44.; Assael, Henry. (1968), “The Political Role of Trade Associations in Distributive Conflict Resolution”, Journal of Marketing, 38(April), pp21-28.; (1992), “Consumer Behavior and Marketing Action”, 4th ed. PWS-KENT Publishing Company.; Bearden, William O. and Jesse E. Teel (1983), “Selected Determinants of Consumer Satisfaction and Complaint Reports”, Journal of Marketing Research, 20(February), pp21-28.; Bilkey, W. J. and E. Nes (1982), “Country of Origin Effects on Product Evaluation”, Journal of International Business Studies, Spring/Summer, pp89-99.; Bitner, Mary Jo (1990), “Evalutating Service Encounters: The Effects on Physical Surroundings and Employee Responses”, Journal of Marketing, 54(April), pp69-82.; Cardozo, Richard M. (1965), “An Experimental Study of Consumer Efforts, Expectation and Satisfaction”, Journal of Marketing Research, 2(August), pp244-249.; Churchill, Gilbert A., Jr. and Carol Surprenant (1982), “An Investigation into the Determinants of Consumer Satisfaction”, Journal of Marketing Research, 19(November), pp491-504.; Cronin, J. Joesph Jr. and Steven A. Taylor (1992), “Measuring Service Quality: A Reexamination and Extension”, Journal of Marketing, 56(July), pp55-68.; Day, Ralph L. and E. Laird Landon, Jr. (1977), “Towards a Theory of Consumer Complaining Behavior”, in Consumer and Industrial Buying Behavior, Arch Woodside, Jagdish Sheth, and Peter Bennett, eds. Amsterdam: North-Holland Publishing Company.; Dobni, Dawn and George M. Zinkhan (1990), “In Search of Brand Image: A Foundation Analysis”, Advances in Consumer Research, 17, pp110-119.; Etzel, Michael J. and Brace J. Walker (1974), “Advertising Strategy for Foreign Products”, Journal of Advertising Research, 14(3), June, pp41-44.; and --- , and W.J.Stanton (1997), “Marketing”,11th ed. N.Y.：McGraw-Hill, pp.125-126.; Festinger, Leon. (1957), “A Theory of Cognitive Dissonance”, New York: Harper& Row.; Fishbein, Martin and Isek Ajzen (1975), “Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research”, MA: Addison-Wesley.; Fornell, Claes (1992), “A National Customer Satisfaction Barometer: The Swedish Experience”, Journal of Marketing, January, pp403-412.; Han, C.M. and Vern Terpstra (1988),”Country-of-Origin Effects for Uninational and Bi-national Products”, Journal of International Business Studies, 19(2), pp235-256.; Harlam, B. A., Krishna, D. R.Lehmann, and C. Mela (1995), “Impact of Bundle Type, Price Framing and Familiarity on Purchase Intention for the Bundle”, Journal of Business Research, 33(May), pp57-66.; Hawkins, Best and Coney (1997),”Consumer Behavior：Building Marketing Strategy”, 7th ed., pp.402; Israel, D. N., D. J. Eugene and I. L. Shlomo (1997), “Towards a Theory of Country Image Effect on Product Evaluation”, Management International Review, 37.; Jacoby, J., Jerry C. Olson, and Rafael A. Haddoct (1971), “Price, Brand Name, and Product Composition Characteristics as Determinants of Perceived Quality”, Journal of Applied Psychology, 56(6), pp570-579.; Johannson, J. K. and Hans B.Thorelli (1985), “International Product Positioning”, Journal of International Business Studies, Fall, pp57-75.; Keller, L. K. and D. A.Aaker (1992), “The Effect of Sequential Introduction of Brand Extension”, Journal of Marketing Research, February, pp35-50.; (1993), “Conceptualizing, Measuring and Managing Customer-Based Brand Equity”, Journal of Marketing, 57, pp1-22.; (1998), “Strategic Brand Management-Building, Measuring, and Managing Brand Equity”, New Jersey.; Khanna, Sri Ram (1986), “Asian Companies and the Country Sterotype Paradox: An Empirical Study”, Columbia Journal of World Business, Summer, pp29-38.; Kotler, Philip (1991), “Marketing Management, Analysis, Planning, Implementation and Control ”, 7th ed., Prentice-Hall International Editions.; (2000), “Marketing Management”, New York: Free Press; Loken, B. and D. R.John (1993), “Diluting Brand Beliefs: When do Brand Extension have a Negative Impact?”, Journal of Marketing, 57(July), pp71-84.; Nagashima, Akira (1970), “ A Comparison of Japanese and U.S. Attitudes Toward Foreign Products”, Journal of Marketing, 34(January), pp68-74.; Oliver, Richard L. (1980), “A Cognitive Model of the Antecedents and Consequences of Satisfaction Decision “, Journal of Marketing Research, 17(November), pp460-469.; (1981), “Measurement and Evaluation of Satisfaction Process in Retail Settings”, Journal of Retailing, 57(Fall), pp25-47; and Wayne S. DeSarbo (1988), “Response Determinants in Satisfaction Judgment”, Journal of Consumer Research, 14(March), pp495-507.; Olshavsky, Richard N. and John A. Miller (1972), “Consumer Expectations, Product Performance, and Perceived Product Quality”, Journal of Marketing Research, 9(February), pp19-21.; Olson, Jerry C. and Philip Dover (1976), ”Effect of Expectation Creation and Disconfirmation on Belief Elements of Cognitive Structure”, Advances in Consumer Research, 3, pp168-175.; and --- (1979), ”Disconfirmation of Consumer Expectations Through Product Trial”, Journal of Applied Psychology, 64(April), pp179-189.; Park, C.W., S.Y. Jun, and A.D.Shocker (1996), “Composite Branding Alliance: An Investigation of Extension and Feedback Effect”, Journal of Business Research, 33(November), pp453-466.; Rao, A.R. and R.W. Ruekert (1994),”Brand Alliances as Signals of Product Quality”, Sloan Management Review, Fall, pp87-97.; Rao, Lu Qu, and R.W. Ruekert (1999),”Signaling Unobservable Product Quality Through a Brand Ally”, Journal of Marketing Research, 36, pp258-268.; Richardson, Paul S., Alan S. Dick, and Arun K. Jain (1994), “Extrinsic and Intrinsic Cue Effects on Perceptions of Store Brand Quality”, Journal of Marketing, 58, pp28-36.; Romeo, Jean B. (1991), “The Effect of Negative Information on the Evaluation of Brand Extensions and the Family Brand”, Advances in Consumer Research, 18, pp399-406.; Rosenberg, M.J. and C.I. Hanland, (1960),”Cognitive, Affective, and Behavior Components of Attitude”, in Attitude Organization and Change: An Analysis of Consistency among Attitude Component. Eds. M.J. Rosenberg et al. New Haven, Ct: Yale University Press.; Roth, Martin S. and Jean B. Romeo (1992), “Matching Product Category and Country Image Perceptions: A Framework for Management Country-of –Origin Effects”, Journal of International Business Studies, third quarter.; Schooler, Robert D. (1965), “Product Bias in the Central American Common Market”, Journal of Marketing Research, 2, pp394-397.; Shocker, Allen D., Rajendra K. Srivastava, and Robert W. Ruekert (1994), ”Challenges and Opportunities Facing Brand Management: An Introduction to Special Issue”, Journal of Marketing Research, 31, pp149-158.; Simonin, B.L. and J.A. Ruth (1995),”Bundling as a Strategy for New Product Introduction: Effect on Consumer’s Reservation Prices for the Bundle, the New Product and Its Tie-in”, Journal of Business Research, 33, pp219-230.; and --- (1998),”Is a Company Known by the Company It Keeps? Assessing the Spillover Effects of brand Alliances on Consumer Brand Attitudes”, Journal of Marketing Research, 35, pp30-42.; Singh, Jagdip (1988),”Consumer Complaint Intentions and Behavior：Definitional and Taxonomical Issues”, Journal of Marketing, 52(January), pp.90-107.; and Robert E.Wilkes (1996), “When Consumers Complain: A Path Analysis of The Key Antecedents of Consumer Complaint Response Estimates”; Academy of Marketing Science Journal, 24, pp350-365.; Spreng, Richard A. and Richard W. Olshavsky (1993), “A Desires Congruency Model of Consumer Satisfaction”, Journal of Academy of Marketing Science, 21(Summer), pp167-177.; Strahilevitz, M and John G. Myers (1998), “Donations to Charity as Purchase Incentives: How Well They Work May Depend on What You Are Trying to Sell”, Journal of Consumer Research, 24(March), pp434-446.; Tse, David K. and Peter C. Wilton (1988), “Models of Consumer Satisfaction Formation: An Extension”, Journal of Marketing Research, 25(May), pp204-212.; Varadarajan, P.R. (1985),”Symbiotic Marketing Revised”, Journal of Marketing, 50, pp7-17.; Voss, Kevin E. and Patriya Tansuhaj (1999), “A Consumer Perspective on Foreign Market Entry: Building Brands Through Brand Alliances”, Journal of Marketing, 50, pp7-17.; Westbrook, Robert A. (1980), “Intrapersonal Affective Influences on Consumer Satisfaction with Products”, Journal of Consumer Research, 7(June), pp49-54; Woodruff, R., Ernest R.Cadotte, and Roger L. Jenkins (1983), “Modeling Consumer Satisfaction Process Using Experience-Based Norms”, Journal of Marketing Research, 20(August), pp296-304.; Woodside, Arch G., Lisa L. Frey, and Robert T. Daly (1989), “Linking Service Quality, Consumer Satisfaction, and Behavioral Intention”, Journal of Health Care Marketing, 9(Dec), pp5-17.; G0090351006; http://nccur.lib.nccu.edu.tw//handle/140.119/35078

الاتاحة: http://nccur.lib.nccu.edu.tw//handle/140.119/35078

المؤلفون: 鄭佩玲

المساهمون: 邱志聖

مصطلحات موضوعية: 口耳相傳效果, 品牌, 網際網路

Relation: A2002001519; http://nccur.lib.nccu.edu.tw//handle/140.119/85306; http://nccur.lib.nccu.edu.tw/bitstream/140.119/85306/1/index.html

الاتاحة: http://nccur.lib.nccu.edu.tw//handle/140.119/85306
http://nccur.lib.nccu.edu.tw/bitstream/140.119/85306/1/index.html

المؤلفون: 黃雅芬, Huang, Ya-Fen

المساهمون: 邱志聖, Chiou, Jyh-Shen

مصطلحات موضوعية: 口耳相傳效果, 涉入, 社會關係強度, 資訊搜尋, 產品知識, 國家因素, Word-of-Mouth Effect, involvement, social tie, information search, product knowledge, country factor

Relation: A2002002065; http://nccur.lib.nccu.edu.tw//handle/140.119/83185; http://nccur.lib.nccu.edu.tw/bitstream/140.119/83185/1/index.html

الاتاحة: http://nccur.lib.nccu.edu.tw//handle/140.119/83185
http://nccur.lib.nccu.edu.tw/bitstream/140.119/83185/1/index.html

المؤلفون: 黃雅芬, Huang, Ya-Fen

مصطلحات موضوعية: 口耳相傳效果, 涉入, 社會關係強度, 資訊搜尋, 產品知識, 國家因素, Word-of-Mouth Effect, involvement, social tie, information search, product knowledge, country factor

الاتاحة: http://thesis.lib.nccu.edu.tw/cgi-bin/cdrfb3/gsweb.cgi?o=dstdcdr&i=sid=%22A2002002065%22.

المؤلفون: 蔡姍樺

مصطلحات موضوعية: 品牌聯盟類型, 品牌形象, 來源國形象, 顧客不滿意反應, 負面口耳相傳

الاتاحة: http://thesis.lib.nccu.edu.tw/cgi-bin/cdrfb3/gsweb.cgi?o=dstdcdr&i=sid=%22G0090351006%22.

المؤلفون: 鄭佩玲

مصطلحات موضوعية: 口耳相傳效果, 品牌, 網際網路

الاتاحة: http://thesis.lib.nccu.edu.tw/cgi-bin/cdrfb3/gsweb.cgi?o=dstdcdr&i=sid=%22A2002001519%22.