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1Academic Journal
المؤلفون: Lee, Kyoungmin, Zhou, Jiayu, Koo, Chulmo
المصدر: Journal of Hospitality and Tourism Technology, 2023, Vol. 14, Issue 4, pp. 598-629.
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2Academic Journal
المصدر: Spanish Journal of Marketing -ESIC, 2023, Vol. 27, Issue 1, pp. 117-136.
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3Academic Journal
المؤلفون: 林鴻洲 Hung-Chou Lin, 蔡嘉怡 Chia-Yi Tsai
المصدر: Journal of Research in Education Sciences, Vol 63, Iss 2, Pp 99-125 (2018)
مصطلحات موضوعية: 知名度, 性別, 高齡代言人, 國籍, 健康促進, elderly endorser, health promotion, nationality, popularity, sex, Education, Theory and practice of education, LB5-3640
وصف الملف: electronic resource
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4Academic Journal
المؤلفون: 陳郁蕙, 陳雅惠, 林羿杏, 李俊鴻, Yu-Hui Chen, Ya-Hui Chen, Yi-Sing Lin, Chun-Hung Lee
مصطلحات موضوعية: 冷凍年菜, 認證, 代言, 願付價格, 隨機參數羅吉斯模型, Frozen New Year Dishes, Certification, Endorsement, Willingness to Pay (WTP), Random Parameter Logit (RPL)
Relation: #PLACEHOLDER_PARENT_METADATA_VALUE#; 應用經濟論叢, Issue 102, Page(s) 69-114; http://hdl.handle.net/11455/98905
الاتاحة: http://hdl.handle.net/11455/98905
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5Dissertation/ Thesis
المؤلفون: 孫石祥, Sun, Shi-Xiang
المساهمون: 陳建維, Chen, Chien-Wei
وصف الملف: 2876665 bytes; application/pdf
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Role of product-related conversations in the diffusion of a new product. Journal of Marketing Research, 4(3), 291-295. Baker, M. J., & Churchill Jr, G. A. (1977). The impact of physically attractive models on advertising evaluations. Journal of Marketing research, 14(4), 538-555. Bergkvist, L., & Zhou, K. Q. (2016). Celebrity endorsements: A literature review and research agenda. International Journal of Advertising, 35(4), 642-663. Bickart, B., & Schindler, R. M. (2001). Internet forums as influential sources of consumer information. Journal of interactive marketing, 15(3), 31-40. Boone, L. E., Kurtz, D. L., & Sandburg, E. (1998). Contemporary marketing : wired (9th ed.). Dryden Press. Bristor, J. (1990). Enhanced explanations of word of mouth communications; the power of relations. Research in Consumer Behavior, 4, 51-83. Broughton, D., & Nethery, R. (1999). The answer: $213 billion. Sports Business Journal, 2(35), 23-26. Brown, T. J., Barry, T. E., Dacin, P. A., & Gunst, R. F. (2005). Spreading the word: Investigating antecedents of consumers’ positive word-of-mouth intentions and behaviors in a retailing context. Journal of the Academy of Marketing Science, 33(2), 123-138. Buttle, F. A. (1998). Word of mouth: understanding and managing referral marketing. Journal of Strategic Marketing, 6(3), 241-254. Chelladurai, P. (1996). Sport management: Its scope and career opportunities. The management of sport: Its foundations and applications, 22-27. Chen, S.-C. (2011). Understanding the effects of technology readiness, satisfaction and electronic word-of-mouth on loyalty in 3C products. Australian Journal of Business and Management Research, 1(3). Chun-Yao, H., & Ping-Yu, L. (2016). Electronic WOM and online review–A literature review. Tai Da Guan Li Lun Cong, 26(3), 215. Comte, E., & Stogel, C. (1990). Sports: A $ 63.1 billion industry. The Sporting News, 60-66. Cornwell, T. B., & Maignan, I. (1998). An international review of sponsorship research. 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Sponsorships and small businesses. Journal of Small Business Management, 26(4), 44–52. Goldsmith, R. E., & Horowitz, D. (2006). Measuring motivations for online opinion seeking. Journal of Interactive Advertising, 6(2), 2-14. Heider, F. (1946). Attitudes and cognitive organization. The Journal of psychology, 21(1), 107-112. Hennig-Thurau, T., Gwinner, K. P., Walsh, G., & Gremler, D. D. (2004). Electronic word-of-mouth via consumer-opinion platforms: what motivates consumers to articulate themselves on the internet?. Journal of Interactive Marketing (John Wiley & Sons), 18(1), 38-52. Hovland, C. I., Janis, I. L., & Kelley, H. H. (1953). Communication and Persuasion. Jeong, H. J., & Koo, D. M. (2015). Combined effects of valence and attributes of e-WOM on consumer judgment for message and product: The moderating effect of brand community type. Internet Research, 25(1), 2-29. Katz, E., & Lazarsfeld, P. F. (1964). Personal Influence, The part played by people in the flow of mass communications. Transaction publishers. Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. Journal of Marketing, 57(1), 1-22. Keller, K. L. (2001). Building customer-based brand equity: A blueprint for creating strong brands. Kelman, H. C. (1961). Processes of opinion change. Public opinion quarterly, 25(1), 57-78. Kuzma, J. R., Shanklin, W. L., & McCally, J. F. (1993). Number one principle for sporting events seeking corporate sponsors: Meet benefactor's objectives. Sport Marketing Quarterly, 2(3), 27-32. Lavidge, R. J., & Steiner, G. A. (1961). A model for predictive measurements of advertising effectiveness. Journal of Marketing, 25(6), 59-62. Lutz, R. J., MacKenzie, S. B., & Belch, G. E. (1983). Attitude toward the ad as a mediator of advertising effectiveness: Determinants and consequences. Advance in Consumer Research, 10, 532-539. MacKenzie, S. B., & Lutz, R. J. (1989). An empirical examination of the structural antecedents of attitude toward the ad in an advertising pretesting context. Journal of marketing, 53(2), 48-65. Maltby, J., Day, L., McCutcheon, L. E., Houran, J., & Ashe, D. (2006). Extreme celebrity worship, fantasy proneness and dissociation: Developing the measurement and understanding of celebrity worship within a clinical personality context. Personality and individual differences, 40(2), 273-283. Marshall, R., & WoonBong, N. (2003). An experimental study of the role of brand strength in the relationship between the medium of communication and perceived credibility of the message. Journal of Interactive Marketing, 17(3), 75-79. McCarville, R. E., & Copeland, R. P. (1994). Understanding sport sponsorship through exchange theory. Journal of Sport Management, 8(2), 102-114. McCracken, G. (1989). Who is the celebrity endorser? Cultural foundations of the endorsement process. Journal of Consumer Research, 16(3), 310-321. McGuire, W. J. (1985). The nature of attitudes and attitude change. Handbook of social psychology, 2, 233-346. Meek, A. (1997). An estimate of the size and supported economic activity of the sports industry in the United States. Sport Marketing Quarterly, 6, 15-22. Meenaghan, T. (1991). The role of sponsorship in the marketing communications mix. International Journal of Advertising, 10(1), 35-47. Meenaghan, T. (2001). Sponsorship and advertising: A comparison of consumer perceptions. Psychology & Marketing, 18(2), 191-215. Mowen, J. C., & Brown, S. W. (1981). On explaining and predicting the effectiveness of celebrity endorsers. ACR North American Advances. Mullin, B. J., Hardy, S., & Sutton, W. (2014). Sport marketing (4th ed.). Human Kinetics. Mullin, B. J., Hardy, S., & Sutton, W.A. (1993). Sport marketing. Human Kinetics. Ohanian, R. (1990). Construction and validation of a scale to measure celebrity endorsers' perceived expertise, trustworthiness, and attractiveness. 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The Effects of Integrating Advertising and Negative Word-of-Mouth Communications on Message Processing and Response. Journal of Consumer Psychology, 4(2), 133-151. Srivastava, R. K., & Shocker, A. D. (1991). Brand equity: a perspective on its meaning and measurement. Stotlar, D. K. (1993). Successful sport marketing. Brown & Benchmark. Wernick, A. (1991). Promotional culture. CTheory, 15(1-3), 260-281. West, P. M., & Broniarczyk, S. M. (1998). Integrating multiple opinions: The role of aspiration level on consumer response to critic consensus. Journal of Consumer Research, 25(1), 38-51. Westbrook, R. A. (1987). Product/consumption-based affective responses and postpurchase processes. Journal of Marketing research, 24(3), 258-270. Wiener, J. L., & Mowen, J. C. (1985). Source credibility: On the independent effects of trust and expertise when attractiveness is held constant. In Working Paper 85-3. Oklahoma State University. Wilson, B. R., & Glaros, T. M. (1994). Managing Health Promotion Programs. Human Kinetics.; G0110351051; https://nccur.lib.nccu.edu.tw//handle/140.119/153920; https://nccur.lib.nccu.edu.tw/bitstream/140.119/153920/1/105101.pdf
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6Dissertation/ Thesis
المؤلفون: 余琝晴, Yu, Wen-Ching
المساهمون: 張愛華 彭朱如
مصطلحات موضوعية: 品牌聯名, 代言人角色, 契合度, 熟悉度, 品牌個性, 品牌態度, 購買意願, 向他人推薦, Co-branding, Spokes-character, Fit, Familiarity, Brand personality, Brand attitude, Purchase intention, Word of mouth
وصف الملف: 4394650 bytes; application/pdf
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Journal of Marketing Management, April 2007, 285-304. https://doi.org/10.1362/026725707X196387 Helmig, B., Huber, J.-A., & Leeflang, P. S. H. (2008). Co-branding: The state of the art. Schmalenbach Business Review, 60(4), 359-377. https://doi.org/10.1007/BF03396775 Hosany, S., Prayag, G., Martin, D., & Lee, W.-Y. (2013). Theory and strategies of anthropomorphic brand characters from Peter Rabbit, Mickey Mouse, and Ronald McDonald, to Hello Kitty. Journal of Marketing Management, 29(1-2), 48-68. https://doi.org/10.1080/0267257X.2013.764346 Hoyer, W., & Brown, S. (1990). Effects of brand awareness on choice for a common, repeat-purchase product. Journal of Consumer Research, 17, 141-148. https://doi.org/10.1086/208544 Islam, T., Attiq, S., Hameed, Z., Khokhar, M. N., & Sheikh, Z. (2019). The impact of self-congruity (symbolic and functional) on the brand hate: A study based on self-congruity theory. British Food Journal (1966), 121(1), 71-88. https://doi.org/10.1108/BFJ-03-2018-0206 James, W. (1890). The principles of psychology (Vol. 1). Henry Holt and Co. https://doi.org/10.1037/10538-000 Jones, K. (2019). The World’s 25 Most Successful Media Franchises, and How They Stay Relevant. https://www.visualcapitalist.com/successful-media-franchises/ . Retrieved Apr 8, 2024 Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. Journal of Marketing, 57(1), 1-22. https://doi.org/10.1177/002224299305700101 Kyung, H., Kwon, O., & Sung, Y. (2010). The effects of spokes-characters' personalities of food products on source credibility. Journal of Food Products Marketing, 17(1), 65-78. https://doi.org/10.1080/10454446.2011.532402 Loggerenberg, M., & Wehmeyer, L. (2011). Celebrity endorsements versus created spokespersons in advertising: A survey among students. South African Journal of Economic and Management Sciences, 12. https://doi.org/10.4102/sajems.v12i1.263 MacInnis, D. J., & Folkes, V. S. (2017). Humanizing brands: When brands seem to be like me, part of me, and in a relationship with me. Journal of Consumer Psychology, 27(3), 355-374. https://doi.org/10.1016/j.jcps.2016.12.003 Monika, M., & Antonio, F. (2022). How superhero characters shape brand alliances and leverage the local brand: The evidence from Indonesia. Businesses, 2(1), 33-53. https://doi.org/10.3390/businesses2010003 Park, C. W., Jun, S. Y., & Shocker, A. D. (1996). Composite branding alliances: An investigation of extension and feedback effects. Journal of Marketing Research, 33(4), 453. https://doi.org/10.2307/3152216 Park, C. W., Milberg, S., & Lawson, R. (1991). Evaluation of brand extensions: The role of product feature similarity and brand concept consistency. Journal of Consumer Research, 18(2), 185-193. https://doi.org/10.1086/209251 Parker, B. T. (2009). A comparison of brand personality and brand user-imagery congruence. Journal of Consumer Marketing, 26(3), 175-184. https://doi.org/10.1108/07363760910954118 Petty, R., & Cacioppo, J. (1986). The elaboration likelihood model of persuasion. Advances in Hydroscience, 19, 124-205. Phillips, B. J., & Gyoerick, B. (1999). The cow, the cook, and the Qaker: Fifty years of spokes-character advertising. Journalism & Mass Communication Quarterly, 76(4), 713-728. https://doi.org/10.1177/107769909907600408 Plummer, J. T. (2000). How personality makes a difference. Journal of Advertising Research, 40(6), 79-83. https://doi.org/10.2501/JAR-40-6-79-83 Rao, A. R., Qu, L., & Ruekert, R. W. (1999). Signaling unobservable product quality through a brand ally. Journal of Marketing Research, 36(2), 258-268. https://doi.org/10.1177/002224379903600209 Rao, A. R., & Ruekert, R. W. (1994). Brand alliances as signals of product quality. MIT Sloan Management Review, 36(1), 87. Simonin, B. L., & Ruth, J. A. (1998). Is a company known by the company it keeps? Assessing the spillover effects of brand alliances on consumer brand attitudes. Journal of Marketing Research, 35(1), 30-42. https://doi.org/10.1177/002224379803500105 Sirgy, M. (2018). Self-congruity theory in consumer behavior: A little history. Journal of Global Scholars of Marketing Science, 28, 197-207. https://doi.org/10.1080/21639159.2018.1436981 Sirgy, M. J. (1979). Self-concept in consumer behavior. Doctoral Dissertations 1896 - February 2014., 1487. https://doi.org/10.7275/b8vc-qk82 Sirgy, M. J. (1982). Self-concept in consumer behavior: A critical review. Journal of Consumer Research, 9(3), 287-300. https://doi.org/10.1086/208924 Spears, N. E., Mowen, J. C., & Chakraborty, G. (1996). Symbolic role of animals in print advertising: Content analysis and conceptual development. Journal of Business Research, 37(2), 87-95. https://doi.org/10.1016/0148-2963(96)00060-4 Stafford, M. R., Stafford, T. F., & Day, E. (2002). A contingency approach: The effects of spokesperson type and service type on service advertising perceptions. Journal of Advertising, 31(2), 17-35. https://doi.org/10.1080/00913367.2002.10673664 Sun, X. (2023). An investigation into the impact of luxury co-branding on the purchasing behavior of chinese millennial consumers. Art and Society, 2, 81-107. https://doi.org/10.56397/AS.2023.12.11 Swaminathan, V., Stilley, Karen M., & Ahluwalia, R. (2009). When brand personality matters: The moderating role of attachment styles. Journal of Consumer Research, 35(6), 985-1002. https://doi.org/10.1086/593948 Tajfel, H., & Turner, J. C. (1979). An integrative theory of intergroup conflict. Social Psychology of Intergroup Relations, 33-37. Till, B. D., & Shimp, T. A. (1998). Endorsers in advertising: The case of negative celebrity Information. Journal of Advertising, 27(1), 67-82. https://doi.org/10.1080/00913367.1998.10673543 Torres, P., Augusto, M., & Matos, M. (2019). Antecedents and outcomes of digital influencer endorsement: An exploratory study. Psychology & Marketing, 36. https://doi.org/10.1002/mar.21274 Tripp, C., Jensen, T. D., & Carlson, L. (1994). The effects of multiple product endorsements by celebrities. Journal of Consumer Research, 20(4), 535. Warren Dotz , J. M., John William Lund (1996). What a character!: 20th century american advertising icons. Chronicle Books Llc. Yoon, K., Bolls, P. D., & Lang, A. (1998). The effects of arousal on liking and believability of commercials. Journal of Marketing Communications, 4, 101-114. Zajonc, R. B. (1968). Attitudinal effects of mere exposure. Journal of Personality and Social Psychology, 9(2,Pt.2), 1-27. https://doi.org/https://doi.org/10.1037/h0025848; G0111363018; https://nccur.lib.nccu.edu.tw//handle/140.119/152425; https://nccur.lib.nccu.edu.tw/bitstream/140.119/152425/1/301801.pdf
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7Report
Relation: 新闻与传播评论; http://ir.psych.ac.cn/handle/311026/38975
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8Academic Journal
المؤلفون: Itaru INAMOTO, 稲元 格
المصدر: 法制史研究 / Legal History Review. 2011, 60:1
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9
المصدر: 金沢大学中国語学中国文学教室紀要 = Bulletin of Department of Chinese Linguistics and Chinese Literature, Kanazawa University. 14:77-99
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10Dissertation/ Thesis
المؤلفون: 葉靜, Yeh, Ching
المساهمون: 林振源, Lin, Chen-Yuan
وصف الملف: 9830727 bytes; application/pdf
Relation: 一、傳統文獻\n賀龍驤編，《女丹合編選注》，收入《重刊道藏輯要·女丹合編》（漢リポ文字化本）。\n\n二、近人論述\n丁仁傑，2004，〈會靈山現象的社會學考察：去地域化情境中民間信仰的轉化與再連結〉，《台灣宗教研究》4(2)，頁57-111。\n丁仁傑，2021，〈女神拯救父權社會？女性成神歷程中的性別對話與靈驗展現〉，臺北：《華人宗教研究》17，頁27-81。\n王秀婷，2002，〈一個女乩童的生活世界--從啟乩到冷爐的社會網絡發展〉，花蓮：國立東華大學族群關係與文化研究所碩士論文。\n王雅儀，2003，〈臨水夫人信仰與故事研究〉，臺南：國立成功大學中國文學研究所碩士論文。\n余光弘，1999，〈台灣區神媒的不同型態〉，《中央研究院民族學研究所集刊》88，頁91-105。\n李玉珍，1999，〈寺院廚房裡的姊妹情：戰後臺灣佛教婦女的性別意識與修行〉，《中央研究院民族學研究所集刊》87，頁97-128。\n李振瑋，2014，〈台灣民間信仰中靈修模式之研究〉，南華大學生死學系碩士論文。\n何信朋，2015，〈禪和集玄合一堂的發展〉，新北：私立天主教輔仁大學碩士論文。\n林原億，2001，〈高雄文化院的扶鸞儀式研究〉，新北：私立天主教輔仁大學碩士論文。\n林振源，2016，《臨水百人修行錄》，臺北：新文豐。\n林振源、張超然，2019，《濟安宮志》，臺北：新文豐。\n林富士，2000，《小歷史——歷史的邊陲》，臺北：三民。\n林富士，2005，〈醫者或病人——童乩在臺灣社會中的角色與形象〉，《中央研究院歷史語言研究所集刊》76，頁511-568。\n林富士，2010，〈台灣童乩的社會形象初探〉二稿，臺北：中央研究院歷史語言研究所。\n林翠鳳，2017，〈臺灣臨水夫人信仰的發展歷程探析〉，《東海大學圖書館館刊》19，頁1-16。\n林瑋嬪，2020，《靈力具現：鄉村與都市中的民間宗教》，臺北：臺大出版中心。\n陳芳伶，2003，〈陳靖姑信仰的內容、教派及儀式探討〉，臺南：國立臺南大學鄉土文化研究所碩士論文。\n張 珣，1995，〈女神信仰與媽祖崇拜的比較研究〉，《中央研究院民族學研究所集刊》79，頁185-203。\n張 珣，1995，〈台灣的媽祖信仰－研究回顧〉，《新史學》六卷四期，頁89-126。\n張 珣，1996，〈本土女性療者－收驚婆〉，刊於胡幼慧編《質性研究──理論、方法及本土女性研究實例》， 臺北：巨流，頁327-335。\n張 珣，1997，〈幾種道經中對女人身體描述之初探〉，《思與言》35(2): 235-265。\n張 珣，2011，〈「醫病也醫命」：民俗宗教的醫療行為及其概念〉，《臺灣文獻》62(1)。\n張 珣，2018，〈疾病與文化：李亦園先生對臺灣醫學人類學發展的貢獻〉，《臺灣人類學刊》16（2），頁7-46。\n張 珣，2021，〈以文字或以身體傳教？女神研究芻議：以媽祖信仰為例〉，臺北：《華人宗教研究》17，頁1-25。\n黃季平，2003，〈廟記錄的方法論--臺灣三次廟普查案例的比較〉，《民俗曲藝》142，頁7-53。\n梅慧玉，1992，〈承繼、創造與實踐－綠島社會的乩童研究〉，臺北：國立台灣大學人類學研究所碩士論文。\n蔡佩如，2003，《穿梭天人之際的女人：女童乩的性別特質與身體意涵》，臺北，唐山出版社。\n蔡怡佳，2012，〈從身體感研究取向探討臺灣基督宗教與民間宗教〉，《考古人類學刊》77 ，頁59-98。\n蔡州隆，2010，〈台灣乩童的神鬼觀及其現象之研究〉，新北：私立天主教輔仁大學碩士論文。\n賈晉華，2018，《唐代女道士的生命之旅》，北京：社會科學文獻出版社。\n康詩瑀，2006，〈臨水夫人信仰研究——以地方誌書、史料記載及傳說故事發展為例〉，《史匯》第十期，頁201-234。\n康詩瑀，2006 〈臨水夫人信仰的儀式活動：以臺南臨水夫人媽廟為例〉，《民俗曲藝》154：頁133-200。\n鳳儀宮，〈心靈甘露〉（內部出版品）\n涂爾幹(Émile Durkheim)著，芮傳明、趙學元譯，2004，《宗教生活的基本形式》，臺北：桂冠。\n桑高仁(P.Steven Sangren)著，2012，丁仁傑譯，《漢人的社會邏輯：對於社會再生產過程中「異化」角色的人類學解釋》，臺北：中央研究院民族學研究所。\nLagerwey, John. 1999,“Questions of Vocabulary: How Shall We Talk about Chinese Religion?”黎志添主編，《道教與民間宗教研究論集》，香港：學峰文化，頁165-181。\nWolf, Arthur P. 1974,“Gods, Ghosts, and Ancestors” in Religion and Ritual in Chinese Society. Stanford University Press, pp. 131-182.\nSangren,P.Steven.1983, “Female Gender in Chinese Religious Symbols: Kuan Yin, Ma Tsu, and the "Eternal Mother". ” The University of Chicago Press, Signs, Vol. 9, No. 1, Women and Religion, pp. 4-25.; G0108156006; https://nccur.lib.nccu.edu.tw//handle/140.119/147324; https://nccur.lib.nccu.edu.tw/bitstream/140.119/147324/1/600601.pdf
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11Dissertation/ Thesis
المؤلفون: 林莞淳
المساهمون: 國際企業管理學系
مصطلحات موضوعية: 知覺利益, 代言人, 網路互動性, 加盟意願, perceived benefit, advertisement endorsers, internet interaction, franchise intention
وصف الملف: 99 bytes; text/html
Relation: https://irlib.pccu.edu.tw//handle/987654321/53143; https://irlib.pccu.edu.tw/bitstream/987654321/53143/2/index.html
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12Dissertation/ Thesis
المؤلفون: 賈芷菱, JIA, JHIH-LING
المساهمون: 行銷與流通管理系, 凃鈺城, TU,YU-CHENG
مصطلحات موضوعية: 代言人, 虛擬代言人, 品牌與代言人一致性, 品牌體驗, 品牌承諾, Spokesperson, Virtual Spokesperson, brand-endorser congruence, brand experience, brand commitment
وصف الملف: 639825 bytes; application/pdf
Relation: 111CYUT0691018; http://ir.lib.cyut.edu.tw:8080/handle/310901800/42451; http://ir.lib.cyut.edu.tw:8080/bitstream/310901800/42451/1/111CYUT0691018-002.pdf
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13
المساهمون: 休閒事業管理系, 林晏瑜
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14
المساهمون: 企業管理系, 陳悅琴
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15Academic Journal
Relation: 心理学探新,2017,(60):567-571; https://dspace.xmu.edu.cn/handle/2288/165653
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16Academic Journal
المساهمون: 北京大学光华管理学院
المصدر: 知网
Relation: 心理学报. 2017, 1344-1356.; 1960435; http://hdl.handle.net/20.500.11897/491169
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17Academic Journal
المؤلفون: 宋晓芳
المساهمون: 北京大学新闻与传播学院研究生院
المصدر: 万方 ; 知网 ; http://d.g.wanfangdata.com.cn/Periodical_hqscxxdb201730015.aspx
Relation: 环球市场信息导报. 2017, 21-22.; 1897602; http://hdl.handle.net/20.500.11897/464043
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18Conference
المؤلفون: 楊千慧 徐婉玲 林婉娟 陳彥廷 黃詩晴 徐玓瑜
المساهمون: 元培醫事科技大學 企業管理系
مصطلحات موضوعية: 行銷組合、顧客價值、品牌代言人
وصف الملف: 368771 bytes; application/pdf
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19Conference
المؤلفون: 楊千慧、傅楚耘、宋宜慧、羅佳伶、陳亭安、楊育寧、胡僑育
المساهمون: 元培醫事科技大學 企業管理系
مصطلحات موضوعية: 隱形眼鏡廣告代言人 滿意度 忠誠度
وصف الملف: 345868 bytes; application/pdf
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20
المؤلفون: 劉智淇, Liu, Chih-Chi
المساهمون: 林鴻洲, Lin, Hung-Chou
مصطلحات موضوعية: 高齡者, 健康宣稱, 正負面訊息框架, 調節焦點, 代言人, 廣告類型, Senior, Health Claims, Regulatory Focus, Endorsers, Message Framing, Advertising Types, manag, eco
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