نتائج البحث - "产品概念"

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Relation: 中文部分：; 邱志聖(2006)，策略行銷分析：架構與實務應用，智勝出版。; 邱志聖(2007)，行銷研究：實務與理論應用，智勝出版; 別蓮蒂 (2000), 生活型態白皮書：2000年台灣消費習慣調查報告，商周出版; 周萍芬，李美玲(2004) 「產業現況分析與探討－以家電產業為例」，遠東學報21卷第二期, pp 311-320。; 何文梅(2002), 「醫療器材的電療產品行銷策略之研究」，臺灣國立政治大學商學院未出版的碩士論文。; 洪順慶 (2006)，臺灣品牌競爭力：臺灣企業從代工走向自創品牌的策略，天下雜誌出版。; 吳思華(1998)，策略九說：策略思考的本質，麥田出版。; 司徒達賢(2005)，策略管理新論：觀念架構與分析方法，智勝文化公司。; 英文部分; Barney, Jay B and William G. Ouchi(1986), “Conclusion and Learning from Organizational Economics,” in Organizational Economics, San Francisco, CA:Jossey-Bass; Borden, Neil H.(1964), “The Concept of marketing Mix,” Journal of Advertising Research, 4(June), pp2-7.; Coase, R. H.(1937), “The Nature of the Firm,” Economics, 4, pp. 385-405.; David, Robert and Shin-Kap Han(2001), “A systematic Assessment of the Empirical Support for Transaction Cost Economics,” Strategic Management Journal, 25, pp.39-58.; Eisenhardt, Kathleen M.(1989), “Agency Theory: An assessment and Review,” Academy of Management Review, 14(1), pp. 57-74.; Oliver, Richard L.(1997), Satisfaction: A Behavioral Perspective on the Consumer. Boston: McGraw-Hill.; Williamson, Oliver E. (1975), Market and Hierarchies: Analysis and Anti-Trust Implication, NY: The Free Press.; Williamson, Oliver E. (1985), The Economic Institution of Capitalism: Firms, Market Relational Contracting, NY:The Free Press.; Williamson, Oliver E. (1991), “Comparative Economic Organization: The Analysis of Discrete Structural Alternatives,” Administrative Science Quarterly,36, pp.169-196.; G0094932004; https://nccur.lib.nccu.edu.tw//handle/140.119/36991; https://nccur.lib.nccu.edu.tw/bitstream/140.119/36991/1/200401.pdf; https://nccur.lib.nccu.edu.tw/bitstream/140.119/36991/2/200402.pdf; https://nccur.lib.nccu.edu.tw/bitstream/140.119/36991/3/200403.pdf; https://nccur.lib.nccu.edu.tw/bitstream/140.119/36991/4/200404.pdf; https://nccur.lib.nccu.edu.tw/bitstream/140.119/36991/5/200405.pdf; https://nccur.lib.nccu.edu.tw/bitstream/140.119/36991/6/200406.pdf; https://nccur.lib.nccu.edu.tw/bitstream/140.119/36991/7/200407.pdf; https://nccur.lib.nccu.edu.tw/bitstream/140.119/36991/8/200408.pdf; https://nccur.lib.nccu.edu.tw/bitstream/140.119/36991/9/200409.pdf; https://nccur.lib.nccu.edu.tw/bitstream/140.119/36991/10/200410.pdf; https://nccur.lib.nccu.edu.tw/bitstream/140.119/36991/11/200411.pdf; https://nccur.lib.nccu.edu.tw/bitstream/140.119/36991/12/200412.pdf; https://nccur.lib.nccu.edu.tw/bitstream/140.119/36991/13/200413.pdf