Alternate Title: SPORTS EVENTS IN THE FUNCTION OF CITY BRANDING AS TOURIST DESTINATIONS.

المؤلفون: Nešić, Milan¹ milan.nesic@tims.edu.rs, Šošić-Radenković, Bojana² radenkovicbojana@gmail.com, Zubanov, Violeta³ violeta.zubanov@tims.edu.rs

المصدر: Economy & Market Communication Review / Casopis za Ekonomiju i Trzisne Komunikacije. Dec2021, Vol. 11 Issue 2, p446-461. 16p.

مصطلحات موضوعية: *URBAN renewal, *SUSTAINABLE tourism, *PLACE marketing, *SPORTS sponsorship, SPORTS tourism, SPORTS events, CITY dwellers, TOURIST attractions