المؤلفون: Muhammad Abdullah, Sidra Ghazanfar, Sana Mukhtar, Muhammad Ramzan

المصدر: Frontiers in Sustainable Food Systems, Vol 8 (2025)

مصطلحات موضوعية: traditional, sustainability, bran, by-product, rational appeal, Nutrition. Foods and food supply, TX341-641, Food processing and manufacture, TP368-456

وصف الملف: electronic resource

Relation: https://www.frontiersin.org/articles/10.3389/fsufs.2024.1345171/full; https://doaj.org/toc/2571-581X

URL الوصول: https://doaj.org/article/09abd48151df4f508b6de1adef222114

المؤلفون: Sarmento, Diogo Artur Cabral Neves de Lemos

المساهمون: Herter, Márcia Maurer, Repositório da Universidade de Lisboa

مصطلحات موضوعية: Apelo Emocional, Apelo Racional, User Generated Content, Brand Generated Content, Autenticidade, Consumer Engagement, Comunicação Digital, Marca Automóvel, Emotional Appeal, Rational Appeal, Authenticity, Digital Communication, Automobile Brand, Emotional Appeal; Rational Appeal; User Generated Content; Brand Generated Content; Authenticity; Consumer Engagement; Digital Communication; Automobile Brand

وصف الملف: application/pdf

Relation: Sarmento, Diogo Artur Cabral Neves de Lemos (2023). “O impacto da comunicação digital de uma marca automóvel no consumer engagement”. Dissertação de Mestrado. Universidade de Lisboa. Instituto Superior de Economia e Gestão

الاتاحة: http://hdl.handle.net/10400.5/29786

المؤلفون: Tuğba Yılmaz, Seren Düzenli Öztürk, Tahsin Aydoğan, Umit Kuvvetli, Derya Karanfil, Tuncer Asunakutlu, Ali Emre Aydın

المصدر: Türkiye İletişim Araştırmaları Dergisi, Iss 43, Pp 45-73 (2023)

مصطلحات موضوعية: korunma motivasyonu teorisi, korku çekiciliği, rasyonel çekicilik, covid 19, deneysel yöntem, protection motivation theory, fear appeal, rational appeal, experimental design, Communication. Mass media, P87-96

وصف الملف: electronic resource

Relation: https://dergipark.org.tr/tr/download/article-file/3185014; https://doaj.org/toc/2630-6220

URL الوصول: https://doaj.org/article/1e19aeb26cb74ced830c1d3bcc8bfaf2

المؤلفون: Maharani Mustika Putri Parijin

المصدر: Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis; Vol. 1 No. 4 (2023): November : DINAMIKA PUBLIK; 323-341 ; 2987-923X ; 2987-7989 ; 10.59061/dinamikapublik.v1i4

مصطلحات موضوعية: Rational appeal of advertising, Emotional appeal of advertising, Subscription decisions, Spotify

وصف الملف: application/pdf

Relation: https://e-journal.poltek-kampar.ac.id/index.php/DINAMIKAPUBLIK/article/view/443/418; https://e-journal.poltek-kampar.ac.id/index.php/DINAMIKAPUBLIK/article/view/443

الاتاحة: https://e-journal.poltek-kampar.ac.id/index.php/DINAMIKAPUBLIK/article/view/443
https://doi.org/10.59061/dinamikapublik.v1i4.443

المؤلفون: Anastasiei, Bogdan, Dospinescu, Nicoleta, Dospinescu, Octavian

المصدر: Uniwersytet Ekonomiczny we Wrocławiu

مصطلحات موضوعية: social media, word of mouth, emotional appeal, rational appeal, propensity to buy

Relation: Argumenta Oeconomica, 2022, Nr 1 (48); oai:dbc.wroc.pl:publication:154804; https://dbc.wroc.pl/dlibra/publication/edition/115015/content; oai:dbc.wroc.pl:115015

الاتاحة: https://dbc.wroc.pl/dlibra/publication/edition/115015/content

المؤلفون: Siti Nurdiana Abu Bakar, Nur Haryani Zakaria

المصدر: Baghdad Science Journal, Vol 18, Iss 2(Suppl.) (2021)

مصطلحات موضوعية: scam, fear appeal, rational appeal, susceptibility to persuasion, online fraud, Science

وصف الملف: electronic resource

Relation: https://bsj.uobaghdad.edu.iq/index.php/BSJ/article/view/6209; https://doaj.org/toc/2078-8665; https://doaj.org/toc/2411-7986

URL الوصول: https://doaj.org/article/aa55884c344b4c368d8fbb5577ca8361

المؤلفون: Golubev, Vadim

المساهمون: Boogaart, Ronny, Garssen, Bart, Jansen, Henrike, Van Leeuwen, Maarten, Pilgram, Roosmaryn, Reuneker, Alex

المصدر: Proceedings of the Tenth Conference of the International Society for the Study of Argumentation

مصطلحات موضوعية: emotion, emotional appeal, logico-pragma-stylistic analysis, media discourse, propaganda, rational appeal, reason, Russian media, speech acts, Ukraine war

وصف الملف: application/pdf

Relation: https://hdl.handle.net/1887/4107791

الاتاحة: https://hdl.handle.net/1887/4107791

المؤلفون: Matušínská, Kateřina, Stoklasa, Michal

مصطلحات موضوعية: reklama, emocionální a racionální přitažlivost, Foote, Cone & Belding model, teorie zapojení, marketingová komunikace, advertisement, emotional and rational appeal, Cone & Belding grid, involvement theory, marketing communication

وصف الملف: 17 s.; application/pdf

Relation: E+M. Ekonomie a Management = Economics and Management. 2021, roč. 24, č. 4, s. 189-205.; 1212-3609 (Print); 2336-5604 (Online); http://hdl.handle.net/11025/46503; https://doi.org/10.15240/tul/001/2021-4-012

الاتاحة: http://hdl.handle.net/11025/46503
https://doi.org/10.15240/tul/001/2021-4-012

المؤلفون: Nicolini, Valentina, Cassia, Fabio, Bellotto, Massimo

المصدر: Young Consumers, 2017, Vol. 18, Issue 3, pp. 261-277.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/YC-02-2017-00665

المؤلفون: Zhang, Ni, Drake, Stacy A., Ding, Kele

المصدر: Faculty Research, Scholarly, and Creative Activity

مصطلحات موضوعية: rational appeal, ego appeal, social appeal, fun appeal, positive emotional appeal, fear appeal, social media, youth, adolescents, health information, car safety, Public Health and Recreation, Public Health

وصف الملف: application/pdf

Relation: https://scholarworks.sjsu.edu/faculty_rsca/280; https://scholarworks.sjsu.edu/context/faculty_rsca/article/1279/viewcontent/Zhang_Message_Appeals_on_an_Instagram_Account_Promoting_Seat_Belt.pdf

الاتاحة: https://scholarworks.sjsu.edu/faculty_rsca/280
https://doi.org/10.2196/16800
https://scholarworks.sjsu.edu/context/faculty_rsca/article/1279/viewcontent/Zhang_Message_Appeals_on_an_Instagram_Account_Promoting_Seat_Belt.pdf

المؤلفون: Dajčer, Nina

المساهمون: Podnar, Klement

مصطلحات موضوعية: racionalni nagovor, rational appeal, emotional appeal, emocionalni nagovor, e-mail marketing, učinkovitost oglaševalskih nagovorov, oglaševalski nagovori, udc:659.1:366.1(043.2), advertising appeals, effectiveness of advertising appeals

وصف الملف: application/pdf

URL الوصول: https://explore.openaire.eu/search/publication?articleId=od______3505::ceb304d904d0520bc961cdaff4874d5b
https://repozitorij.uni-lj.si/IzpisGradiva.php?id=145614

المؤلفون: Botelho, Virgínia da Fonseca

المصدر: Botelho, V.F. (2013). A comunicação de marketing na rede social Facebook: evidências de um estudo prático. (Dissertação de Mestrado), Universidade Portucalense, Portugal. Disponível no Repositório UPT, http://hdl.handle.net/11328/683.

مصطلحات موضوعية: Redes sociais, Apelo racional, Apelo emocional, Público-alvo, Interação, Social networks, Rational appeal, Emotional appeal, Target audience, Interaction, TMG

وصف الملف: application/pdf

Relation: Cota: TMG 6

الاتاحة: http://hdl.handle.net/11328/683

المؤلفون: Widya, Pramatatya Resindra

المصدر: Management and Sustainable Development Journal; Vol 1 No 1 (2019): Management and Sustainable Development Journal; 60-67 ; 2657-2036 ; 2684-6802

مصطلحات موضوعية: rational appeal, emotional appeal, purchase intention, purposive sampling, multiple regressions

وصف الملف: application/pdf

Relation: https://journal.shantibhuana.ac.id/index.php/msd/article/view/103/56; https://journal.shantibhuana.ac.id/index.php/msd/article/view/103

الاتاحة: https://journal.shantibhuana.ac.id/index.php/msd/article/view/103
https://doi.org/10.46229/msdj.v1i1.103

المؤلفون: Sbrogio, Alice, Shamon, Kristian

مصطلحات موضوعية: sustainability, advertisement, laundry detergents, deception, trust, purchase intention, rational appeal, emotional appeal, Business Administration, Företagsekonomi

وصف الملف: application/pdf

الاتاحة: http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-60703

المؤلفون: Botelho, Virgínia da Fonseca

مصطلحات موضوعية: Redes sociais, Apelo racional, Apelo emocional, Público-alvo, Interação, Social networks, Rational appeal, Emotional appeal, Target audience, Interaction, TMG

وصف الملف: application/pdf

Relation: Cota: TMG 6

الاتاحة: http://hdl.handle.net/11328/683

المؤلفون: Dajčer, Nina

المساهمون: Podnar, Klement

مصطلحات موضوعية: oglaševalski nagovori, racionalni nagovor, emocionalni nagovor, učinkovitost oglaševalskih nagovorov, e-mail marketing, advertising appeals, rational appeal, emotional appeal, effectiveness of advertising appeals, info:eu-repo/classification/udc/659.1:366.1(043.2)

وصف الملف: application/pdf

Relation: https://repozitorij.uni-lj.si/IzpisGradiva.php?id=145614; https://repozitorij.uni-lj.si/Dokument.php?id=168558&dn=; https://plus.cobiss.net/cobiss/si/sl/bib/152081667; http://hdl.handle.net/20.500.12556/RUL-145614

الاتاحة: https://repozitorij.uni-lj.si/IzpisGradiva.php?id=145614
https://repozitorij.uni-lj.si/Dokument.php?id=168558&dn=
https://plus.cobiss.net/cobiss/si/sl/bib/152081667
https://hdl.handle.net/20.500.12556/RUL-145614

المؤلفون: Lwin, Michael, Phau, Ian

المصدر: Journal of Research in Interactive Marketing, 2013, Vol. 7, Issue 1, pp. 18-32.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/17505931311316725

المؤلفون: Ajen Soto, Josselin Hatsumy

Thesis Advisors: Lamarca Arana, Giovanni, Castro Bernardini, María José

المصدر: Repositorio Académico - UPCUniversidad Peruana de Ciencias Aplicadas (UPC).

مصطلحات موضوعية: Lenguaje emocional, Lenguaje racional, Interacción social, Red social, Instagram, Moda, Publicidad, Emotional appeal, Rational appeal, Social interaction, Social networks, Fashion, Advertising, http://purl.org/pe-repo/ocde/ford#5.00.00, http://purl.org/pe-repo/ocde/ford#5.08.04

وصف الملف: application/msword; application/epub; application/pdf

الاتاحة: http://hdl.handle.net/10757/653561

المؤلفون: Stacy A. Drake, Ni Zhang, Kele Ding

المصدر: JMIR Formative Research, Vol 4, Iss 9, p e16800 (2020)
JMIR Formative Research

مصطلحات موضوعية: 020205 medical informatics, social media, media_common.quotation_subject, car safety, Population, ego appeal, Appeal, Medicine (miscellaneous), lcsh:Medicine, Health Informatics, 02 engineering and technology, 03 medical and health sciences, 0302 clinical medicine, Promotion (rank), 0202 electrical engineering, electronic engineering, information engineering, Social media, adolescents, 030212 general & internal medicine, education, media_common, Elaboration likelihood model, Original Paper, youth, education.field_of_study, positive emotional appeal, rational appeal, lcsh:R, fun appeal, Fear appeal, health information, Computer Science Applications, Appeal to emotion, social appeal, fear appeal, Thematic analysis, Psychology, Social psychology

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::254a3add2a9da59cb8fee63a38e58957
http://formative.jmir.org/2020/9/e16800/

المؤلفون: Safarov, Alisher

المساهمون: Güneri Fırlar, F. Belma, Sosyal Bilimler Enstitüsü

مصطلحات موضوعية: Rasyonel Çekicilikler, Content Analysis, İçerik Analizi, Persuasive Communication, Television Commercials, Duygusal Çekicilikler, İkna Edici İletişim, Rational Appeal, Televizyon Reklamları, Emotional Appeal

وصف الملف: application/pdf

URL الوصول: https://explore.openaire.eu/search/publication?articleId=od______9436::4463e767bcabdf968229a2d498d79207
https://hdl.handle.net/11454/60826