المؤلفون: Urminsky, Oleg (AUTHOR), Eckhardt, Giana M (AUTHOR), Goldenberg, Jacob (AUTHOR), Meloy, Margaret G (AUTHOR), Spiller, Stephen A (AUTHOR)

المصدر: Journal of Consumer Research. Feb2025, Vol. 51 Issue 5, p867-870. 4p.

مصطلحات موضوعية: *CONSUMER behavior, *VISION statements

Reviews & Products: JOURNAL of Consumer Research (Periodical)

المؤلفون: Arens, Zachary G. (AUTHOR) zachary.arens@okstate.edu

المصدر: Journal of Marketing Research (JMR). Dec2024, Vol. 61 Issue 6, p1079-1095. 17p.

مصطلحات موضوعية: *PRODUCT attributes, *CONSUMER behavior, *WILLINGNESS to pay, *ECONOMIC competition, HEDONISTIC consumption

المؤلفون: Hassler, Corinne M.K.¹ (AUTHOR) corinne.m.k.hassler@uky.edu, Mende, Martin² (AUTHOR) martin.mende@asu.edu, Scott, Maura L.³ (AUTHOR) maura.scott@asu.edu, Bolton, Lisa E.⁴ (AUTHOR) leb14@psu.edu

المصدر: Journal of Marketing. Jan2025, Vol. 89 Issue 1, p19-38. 20p.

مصطلحات موضوعية: *CONSUMERS, *CONSUMER behavior, PROSOCIAL behavior, GROUP identity, ROLE models

المؤلفون: André, Quentin (AUTHOR) quentin.andre@colorado.edu, Reinholtz, Nicholas (AUTHOR)

المصدر: Journal of Consumer Research. Dec2024, Vol. 51 Issue 4, p845-865. 21p.

مصطلحات موضوعية: *MARKETING, *STATISTICAL hypothesis testing, *COST effectiveness, CONSUMER behavior research, EXPERIMENTS, EXPERIMENTAL design, GROUP sequential design

المؤلفون: GORDON, DEVIN (AUTHOR)

المصدر: Fortune. Feb/Mar2025, Vol. 191 Issue 1, p52-59. 8p. 4 Color Photographs, 1 Graph.

مصطلحات موضوعية: *CONSUMER behavior, *SENIOR leadership teams, *CHIEF marketing officers, *EARNINGS announcements, *INTERNSHIP programs, SPORTS spectators

الشركة/الكيان: NIKE Inc. 050957364 NKE, OHIO University

People: TRUMP, Donald, 1946-

المؤلفون: Nikkhah, Hamid Reza¹ (AUTHOR) Hamidreza.nikkhah@unlv.edu, Grover, Varun² (AUTHOR)

المصدر: Journal of Management Information Systems. 2024, Vol. 41 Issue 4, p1042-1077. 36p.

مصطلحات موضوعية: *CONSUMER behavior, *DATA security failures, *BUSINESS communication, *CRISIS management, CRISIS communication

المؤلفون: Zwass, Vladimir¹ (AUTHOR) zwass@fdu.edu

المصدر: Journal of Management Information Systems. 2024, Vol. 41 Issue 4, p923-926. 4p.

مصطلحات موضوعية: *CONSUMER behavior, *INFORMATION technology, *JOB performance, *FLEXIBLE work arrangements, *VIRTUAL work teams, GENERATIVE artificial intelligence, CHATBOTS

المؤلفون: Qiao, Wanxin¹ (AUTHOR) wanxin.qiao.chn@gmail.com, Huang, Ni² (AUTHOR) nhuang@miami.edu, Yan, Zhijun³ (AUTHOR) yanzhijun@bit.edu.cn

المصدر: Journal of Management Information Systems. 2024, Vol. 41 Issue 4, p1173-1197. 25p.

مصطلحات موضوعية: *USER-generated content, *CONSUMER behavior, *SMALL cities, *INTERNET sales, *INSTITUTIONAL ownership (Stocks)

المؤلفون: Gregori, Marco (AUTHOR) marco.gregori@wbs.ac.uk, De Jong, Martijn G. (AUTHOR), Pieters, Rik (AUTHOR)

المصدر: Journal of Marketing Research (JMR). Oct2024, Vol. 61 Issue 5, p821-838. 18p.

مصطلحات موضوعية: *CONSUMER behavior, *BAYES' estimation, *CONSUMER surveys, SURVEY methodology, TRUTHFULNESS & falsehood, DRUGS, SURVEYS

المؤلفون: Anderson, Eric (AUTHOR), Chen, Chaoqun (AUTHOR), Israeli, Ayelet (AUTHOR) eric-anderson@kellogg.northwestern.edu, Simester, Duncan (AUTHOR)

المصدر: Journal of Marketing Research (JMR). Oct2024, Vol. 61 Issue 5, p872-890. 19p.

مصطلحات موضوعية: *CUSTOMER retention, *CONSUMER behavior, *RETAIL inventories, *PRODUCT management, *CONSUMER attitudes, *RETAIL industry

المؤلفون: Madhavaram, Sreedhar¹ (AUTHOR) s.madhavaram@ttu.edu

المصدر: Journal of Marketing Management. Oct2024, Vol. 40 Issue 13/14, p1083-1113. 31p.

مصطلحات موضوعية: *CONSUMER behavior, *SENIOR leadership teams, *ORGANIZATIONAL learning, SOCIAL media, CRITICAL point theory, SCIENTIFIC knowledge, LEXICON, FAKE news

المؤلفون: Duan, Yanji¹ (AUTHOR), Zhu, Qingyun² (AUTHOR) qzhu@sdsu.edu

المصدر: International Journal of Production Research. Nov2024, p1-25. 25p. 3 Illustrations.

مصطلحات موضوعية: *CONSUMER behavior, *SUPPLY chain management, *CONSUMER attitudes, PERCEPTION (Philosophy), TRUST

المؤلفون: Gold, Natalie^1,2 (AUTHOR) natalie.gold@veriangroup.com, Cornel, Pieter¹ (AUTHOR), Zhuo, Shi¹ (AUTHOR), Thornton, Katie¹ (AUTHOR), Riddle, Rupert¹ (AUTHOR), McPhedran, Robert³ (AUTHOR)

المصدر: International Journal of Market Research. Sep2024, Vol. 66 Issue 5, p650-673. 24p.

مصطلحات موضوعية: *CONSUMER behavior, *FOOD industry, *FIELD research, *LOYALTY, MEALS

المؤلفون: Sayin, Eda (AUTHOR) eda.sayin@ie.edu, Aydınoğlu, Nilüfer Z. (AUTHOR), Özsomer, Ayşegül (AUTHOR), Gürhan-Canlı, Zeynep (AUTHOR)

المصدر: Journal of International Marketing. Sep2024, Vol. 32 Issue 3, p83-100. 18p.

مصطلحات موضوعية: *CONSUMER behavior, *BRAND name products, *FINANCIAL market reaction, *CRISIS management, *PRODUCT management, SOCIAL psychology

المؤلفون: Özsomer, Ayşegül¹ (AUTHOR) aozsomer@ku.edu.tr, Batra, Rajeev² (AUTHOR) rajeevba@umich.edu, Steenkamp, Jan-Benedict E.M.³ (AUTHOR) jbs@unc.edu

المصدر: Journal of International Marketing. Sep2024, Vol. 32 Issue 3, p1-4. 4p.

مصطلحات موضوعية: *CONSUMER behavior, *CONSUMER attitudes, *BRANDING (Marketing), *BRAND image, *LUXURIES, *CONSUMER preferences, *ORGANIZATIONAL learning, COLLECTIVE efficacy

المؤلفون: Yoon, Heeyoung (AUTHOR) heeyoung.yoon@unibocconi.it, Meyvis, Tom (AUTHOR)

المصدر: Journal of Consumer Research. Oct2024, Vol. 51 Issue 3, p474-496. 23p.

مصطلحات موضوعية: *CONSUMER preferences, *CONSUMER behavior, *CONSUMPTION (Economics), *SHOPPING, *DECISION making, MOTIVATION (Psychology)

المؤلفون: Polman, Evan (AUTHOR) evan.polman@wisc.edu, Maglio, Sam J (AUTHOR)

المصدر: Journal of Consumer Research. Oct2024, Vol. 51 Issue 3, p542-551. 10p.

مصطلحات موضوعية: *PRODUCT usage, *CONSUMER behavior, *NUDGE theory, *CONSUMERISM, *SUSTAINABLE consumption, ECONOMIC consumption & the environment

المؤلفون: Packard, Grant (AUTHOR) gpackard@schulich.yorku.ca, Li, Yang (AUTHOR), Berger, Jonah (AUTHOR)

المصدر: Journal of Consumer Research. Oct2024, Vol. 51 Issue 3, p634-653. 20p.

مصطلحات موضوعية: *CUSTOMER relations, *CONSUMER behavior, *COMMUNICATION in marketing, *MARKETING & psychology, COMMUNICATIVE competence, EMOTIVE (Linguistics), COMMUNICATION strategies

المؤلفون: Ru, Jun¹ (AUTHOR) j.ru@csuohio.edu

المصدر: International Journal of Production Research. Sep2024, Vol. 62 Issue 17, p6325-6343. 19p.

مصطلحات موضوعية: *CONSUMER behavior, *VENDOR-managed inventory, *INVENTORY shortages, *SUPPLY chains, *INVENTORIES, *RETAIL industry

المؤلفون: Jain, Akshat¹ (AUTHOR) akshat@askhatjain.org.in

المصدر: Academy of Management Learning & Education. 2024, Vol. 23 Issue 4, p680-682. 3p.

مصطلحات موضوعية: *CONSUMER behavior, *MOTION picture theaters, EXPERIMENTAL psychology, DELAY of gratification, SOCIAL psychology